Megafon brand strategy for retail design

Boost your phone’s IQ—just turn up the brightness!

Megafon's executive management enlisted our creative design specialists to enhance their retail presence through innovative visual merchandising solutions. Our focus was on optimizing product category displays that drive margin growth while improving point-of-sale efficiency.

Telecom retail design, often defined by compact store formats, plays a pivotal role in customer engagement. Megafon identified three strategic store formats for future development: flagship stores on Tverskaya Street, business stores on Bolshaya Sadovaya Street in Moscow (200-150 sqm), standard stores (50-70 sqm), and kiosks within shopping malls.

The in-store experience remains a key touchpoint in strengthening the relationship between telecom operators and consumers. Our collaboration with Megafon goes beyond customer acquisition, emphasising long-term brand loyalty at every stage of the technology lifecycle. This is reinforced through accessory sales, ongoing customer service, and technical support. As physical stores continue to be instrumental in attracting new customers, Megafon’s “phygital” retail experience has evolved to support every step of the customer journey, from initial setup to ongoing service and maintenance.

Megafon Brand Strategy and Attributes:

As one of Russia's leading telecommunications providers, MegaFon is dedicated to delivering mobile, internet, and digital services through a store brand strategy built around innovation, accessibility, and a premium customer experience. Every aspect of our branding solutions for retail presence is designed to create a seamless connection between physical stores and the digital ecosystem, ensuring customers receive personalized services that cater to their specific needs, whether they require data-heavy plans, business solutions, or budget-friendly options.

Our commitment to technology-driven retail is evident in our digital-first strategy. We integrate self-service kiosks, AI-powered customer support, and smart store layouts to streamline interactions and improve efficiency. As a leader in 5G technology store design, we focus on advanced connectivity solutions and the Internet of Things (IoT), ensuring that our customers stay ahead in an increasingly digital world.

We balance premium and mass-market positioning by designing flagship stores in major cities, where customers can enjoy a high-end shopping experience, while also expanding the brand presence in malls and regional areas through compact mini-stores and kiosks. This dual approach allows our customers to reach a broader audience without compromising service quality. Our communication strategy reflects this balance, providing affordable design solutions for those seeking cost-effective installations while also offering premium services for high-end users.

The design and layout of stores reflect the brand identity of Megafon, utilizing a modern and minimalist aesthetic with a signature green and white colour scheme that exudes a fresh, high-tech atmosphere. Interactive zones allow our client’s customers to engage directly with our products, from smartphones and wearables to home internet solutions, while self-service kiosks simplify tasks such as bill payments and plan adjustments.

In terms of product and service offerings, we provide a comprehensive selection of SIM cards and mobile merchandising solutions, catering to prepaid, post-paid, family, and business users. Our stores showcase the latest flagship smartphones, IoT devices, and Megafon-branded accessories.

Customer experience is at the core of our retail strategy. Express services such as quick SIM activation, number portability, and device repairs enhance convenience, while our loyalty programs offer cashback, discounts, and bonus data to reward long-term customers.

MegaFon stands apart from competitors through innovative store design, incorporating more digital and self-service options than other providers like MTS and Beeline. Our strong position in 5G technology store design ensures ultra-fast mobile networks and smart city projects, solidifying our design leadership in the industry. Megafon’s exclusive partnerships with brands like Samsung, Apple, and leading gaming companies allow it to provide cutting-edge device promotions and unique service bundles that keep our customers engaged and connected.

Through a combination of technological innovation, strategic expansion, and customer-first policies, MegaFon and CampbellRigg continues to redefine the telecommunications retail experience, ensuring that our customers have access to the best products and services anytime, anywhere.