Megafon Retail Technology Brand Strategy & Store Design
We build brands designed to transform markets.
Innovative. Relevant. Memorable.
Our innovative retail environments enhance customer engagement, redefining their experience with your telecom brand.
CampbellRigg was engaged by Megafon, a leading telecom & technology retail brand in Russia, to deliver a comprehensive retail brand strategy, store design and visual identity solution that elevates the in-store customer experience, strengthens brand perception and supports long-term commercial performance across multiple retail formats.
Megafon's executive management enlisted our creative design specialists to enhance their retail presence through innovative visual merchandising solutions. Our focus was on optimizing product category displays that drive margin growth while improving point-of-sale efficiency.
We assist business leaders in uncovering and shaping a compelling retailbrand narrative that captivates and inspires consumers.
As Russia’s second-largest telecom brand and technology retail chain, Megafon caters to mobile technology enthusiasts, standingas a prime example of a brand that fosters strong consumer loyalty.
The Challenge.
Megafon sought to evolve its retail presence to better reflect its innovative technology brand while enhancing the customer experience across stores. The existing retail environments lacked:
1. Consistent brand expression
2. Clear and memorable customer journeys
3. Cohesive visual identity and storytelling
4. Strategic spatial design aligned with business objectives
Telecom retail design, often defined by compact store formats, plays a pivotal role in customer engagement. Megafon identified three strategic store formats for future development: flagship stores on Tverskaya Street, business stores on Bolshaya Sadovaya Street in Moscow (200-150 sqm), standard stores (50-70 sqm), and kiosks within shopping malls.
We balance premium and mass-market positioning by designing flagship stores in major cities, where customers can enjoy a high-end shopping experience, while also expanding the brand presence in malls and regional areas through compact mini-stores and kiosks. This dual approach allows our customers to reach a broader audience without compromising service quality.
The in-store experience remains a key touchpoint in strengthening the relationship between telecom operators and consumers. Our collaboration with Megafon goes beyond customer acquisition, emphasising long-term brand loyalty at every stage of the technology lifecycle. This is reinforced through accessory sales, ongoing customer service, and technical support. As physical stores continue to be instrumental in attracting new customers, Megafon’s “phygital” retail experience has evolved to support every step of the customer journey, from initial setup to ongoing service and maintenance.
Telecom retail design is often characterized by compact store formats. Collaborating with Megafon's marketing team, we revitalized their store interiors and developed a comprehensive
communications suite tailored for seamless
application across their retail locations.
What We Delivered - Distinctive Brand Identity
We created a visually striking identity that unifies Megafon’s retail presence and strengthens brand recall.
Key elements included:
1. Cohesive colour palette and typography
2. Strategic iconography and graphic systems
3. Signage and messaging aligned with customer expectations
4. Retail Interior & Store Planning
Our solutions incorporated:
• Category-specific merchandising systems
• Visual graphics that enhance spatial identity
• Consistent wayfinding across formats
• Intuitive zoning that simplifies product discovery
Together, these elements created inviting, organised and engaging retail environments that elevate the overall customer experience.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship urban telecoms, technolgy and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
