Zenit Private Bank

Money is only a tool

Zenit believes in long-term thinking. Their Wealth Management team collaborates with successful entrepreneurs, families, and individuals to preserve and grow wealth across Russia. In a market often driven by short-term goals, Zenit sets itself apart by focusing on sustainable, long-term investment strategies.

Zenit Wealth Management’s approach is simple: they manage their clients’ wealth as if it were their own, offering transparent, fair, and sustainable investment services. They communicate openly with clients in a style that is frank, human, and built for the future.

The creation of Zenit's Wealth Management brand identity and communications suite reflects this long-term vision. As a leading financial retailer in Russia, Zenit excels in wealth management, private banking, and retail banking. Their brand case study offers insight into how they align their financial services with this philosophy.

Facing the challenge of executing a comprehensive financial strategy can feel overwhelming. As Zenit’s trusted branding partner, our aim is to help clients achieve their long-term objectives with confidence.

Our Solution: We worked closely with Zenit's Marketing Director, Alexey Kudryavtsev, and Chief Operations Director, Natalya Tutova, to conduct thorough research across the organization. This research helped us identify common strengths and client trends, which we then used to define Zenit's new value proposition: 'Architects of Wealth.' Two key priorities emerged: communicating the transition process effectively to stakeholders and using the brand agenda to engage Zenit employees with the Wealth Management values and promise.

Externally, the priority was to introduce the new brand and engage both employees and clients with Zenit Wealth Management’s vision and value.