Short description: Crediting a credit card brand identity and marketing strategy for high-net-worth (HNW) clients. VTB Bank's Privilege customers in Russia.
Homepage box description: Designing for the VIP segment. VTB24 the branding of their "Privilege Card" symbolises higher financial status and special banking services.
Strapline: We build credit card brands designed to transform markets.
Unique. Innovative. Creative.
Creating the sub-brand identity for VTB24 Privilege card.
The VTB24 marketing executive wanted the design and branding of their "Privilege Card" to symbolise higher financial status and special banking services.
The sub-brand seeks to strengthen VTB24's position in the VIP segment and the SME sector, where the Bank offers a private banking programme called Privilege for high-net-worth customers in Russia. Multiple locations - Moscow, Russia.
