Vtb24 Privilege
We build credit card brands designed to transform markets.
Unique. Innovative. Creative.
Crediting a credit card brand identity and marketing strategy for high-net-worth (HNW) clients. VTB Bank's Privilege customers in Russia.

Creating the sub-brand identity for VTB24 Privilege card.

The VTB24 marketing executive wanted the design and branding of their "Privilege Card" to symbolise higher financial status and special
banking services.The sub-brand seeks to strengthen VTB24's position in the VIP segment and the SME sector, where the Bank offers a private banking programme called Privilege for
high-net-worth customers in Russia.
Multiple locations - Moscow, Russia.


Creating marketing and promotion material.




Creating alternative brand concepts.