Russian standard vodka
An airport duty-free campaign in St Petersburg, Russia. A limited brand activation programme, with merchandising and communications.
Russian Standard Vodka is Russia's number one premium vodka and you can find it in more than 80 countries around the world.
Our brand team captured the spirit of the Russian brand implementing at activation points in Sheremetyevo Moscow, Changi Singapore, Reina Sofia Tenerife and Basel Switzerland.
Russian Standard Vodka duty-free airport travel retail brand building and marketing campaign
Russian Standard Vodka is Russia’s number one premium vodka and you can find it in more than 80 countries around the world.
Filtered for perfection, Russian Standard vodkas are all filtered to cleanse the liquid of impurities and achieve absolute transparency. Russian birch charcoal filters have a catalytic quality, forming esters that help to mellow the taste and bring up the aroma to eliminate sharp burn or bitter notes in the aftertaste.
An integrated marketing campaign in airports. Where we developed strong commanding visual imagery and merchandising solutions for relationship manager’s with customers in the duty-free trade in airports.
The programme of activation points included a small number of countries globally. Our brand team was responsible for delivering the Russian Standard Gold Vodka in Sheremetyevo airport, the Folklore Firebird in Changi and the Zubrowka Bar story in Tenerife and Basel airports. Our brand team regularly provided creative solutions for pop-up installations and point of sale material.