Zenit Bank RU

Branding

Brand identity and marketing communications for a bank that helps everyday people get on the path to a better financial future in Russia.

Zenit Bank Russia, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Zenit Bank Russia, Retail Branding, Brand Identity, Wealth Management - CampbellRigg Agency
 

"Zenit Private and Standard Bank offers its customers a fair and transparent investment service and communicates with them in a style that’s both frank, sustainable and human." The creation of a "Private," and "Standard," banking services brand identity and communications suite.

"Being part of the Tatneft group is an important and weighty argument
in favour of the reliability and stability of the bank for partners
and clients with a wide range of tasks in cooperation with the bank."

Alexey Kudryavtsev, Marketing Director Zenit

 
Zenit Bank Russia, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
Learn more about the project

Harnessing the creativity of man

Creating a new visual identity that stands out on the high street for Zenit Bank, while maintaining their iconic heritage.

A bank branch network, interior design, marketing and rebranding project for Zenit Bank, Russia. Zenit reassesses branch footprint/functions and how they will run their branches.

When Zenit Bank executives invested in our design services, they discovered the new concept was streets ahead of the competition.

Firmly oriented toward the future while also paying tribute to the past. Zenit wanted to engage customers with a new brand identity to confirm the reliability of the bank through the presence of the Tatneft shareholding.

Tasked with developing a new brand identity and multiple branch environments. Our creative team set to work to take Zenit to the next level of brand awareness. The management team had several key objectives beyond the purely functional design that were integral to the success of the project. The consistency of implementing the brand identity had been an issue for the client in the past.

The perception of the brand identity and company name scored poorly with customers and partners.

The awareness of the composition of shareholders was very low.

Zenit considers the Tatneft group shareholding an important and weighty argument in favour of the reliability and stability of the bank for partners and clients with a wide range of tasks in cooperation with the bank.

Being part of the Tatneft group of companies is a direct indicator of the reliability of the bank/ An issue not previously promoted and used by Zenit Bank.

The Solution:
Was to create a contemporary brand identity for customers to engage with the Zenit brand, whilst maintaining a business-like tone. The brand environment design seeks to reassure the customer that they are working with a reliable, forward-looking partner.

Zenit Bank Russia, Retail Brand Identity, Wealth Management Business Card Design - CampbellRigg Agency
 
Zenit Bank Russia, Brand Typography, Graphic Communications for the Brand Manual - CampbellRigg Agency
 
Zenit Bank Russia, Brand Typography, Graphic Communications for the Brand Manual - CampbellRigg Agency
 
Zenit Bank Russia, Credit and Debit Card Design, Retail Brand Identity, Graphic Communications - CampbellRigg Agency
 
Zenit Bank Russia, Credit Card Graphic Branding, Retail Brand Identity - CampbellRigg Agency
 

The new brand image has become a symbol of renewal,
supporting the transition to customer-centricity
whilst broad-casting an updated ideology.

"We don't go with the flow, but know where to go next.
We can say that we have set a course for change,
give a message to the market that we have become
an advanced and modern Bank."

Alexey Kudryavtsev, Marketing Director Zenit

 
Zenit Bank Russia, Brand Manual, Retail Branding, Brand Identity, Graphic Design - CampbellRigg Agency
 
Zenit Bank Russia, Brand Manual, Retail Branding, Brand Identity, Graphic Design - CampbellRigg Agency
 
Zenit Bank Russia, Stationery Print, Retail Branding, Brand Identity, Graphic Design - CampbellRigg Agency
 
Zenit Bank Russia, Graphic Design ATM’s, Retail Branding, Brand Identity - CampbellRigg Agency
 
Zenit Bank Russia, Graphic Design ATM’s Retail Branding, Brand Identity, Retail Interior Design - CampbellRigg Agency
 
Zenit Bank Russia, Express Banking Graphics, Retail Branding, Brand Identity - CampbellRigg Agency
 
Zenit Bank Russia, Express Banking Zone and Waiting Area Wall Graphics, Retail Interior Design - CampbellRigg Agency
 
Zenit Bank Russia, Express Banking Wall Graphic Listing Business Services, Retail Graphic Design - CampbellRigg Agency
 
Zenit Bank Russia, Express Banking Wall Graphic, Retail Branding, Interior Design - CampbellRigg Agency
 
Zenit Bank Russia, Café Zone Branding and Experience, Retail Interior Design - CampbellRigg Agency
 
Zenit Bank Russia, Retail Branding, Deposit and Investment, Graphics - CampbellRigg Agency
 
Zenit Bank Russia, Interview booths, Retail Branding, Brand Identity, In-branch Graphics and Interior design - CampbellRigg Agency
 
Zenit Bank Russia, Retail Branding, Brand Identity, Bank Card Wall Graphics - CampbellRigg Agency
 
Zenit Bank Russia, Reception Point and Waiting Area, Retail Branding, Brand Identity, Interior Design, Graphics - CampbellRigg Agency
 
Zenit Bank Russia, Media Promotion, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Zenit Bank Russia, Media Promotion, Retail Branding, Brand Identity, Graphic Communications - CampbellRigg Agency
 
Zenit Bank Russia, Media Promotion, Retail Branding, Brand Identity, Graphic Design - CampbellRigg Agency
 
Zenit Bank Russia, Power Point Presentation, Brand Identity, Graphics - CampbellRigg Agency
 

"Campbell Rigg has taken the banks' brand and in-branch communications to new heights."