Migros TU

Supermarkets

Supermarket retail interior store design, visual merchandising, brand strategy, graphics and wayfinding signage.

Migros Turkey supermarket store design and brand communications
 
Migros Turkey supermarket entrance area to fresh produce store design and brand communications
 

A supermarket food store and branding
concept for Migros Turkey - sales increase by 25%.

First store location - Ortakoy, Istanbul. Implemented at 80 locations in Istanbul.

"I am writing to recommend CampbellRigg for
business cooperation on creative design solutions in  
the retail industry."

Murat Akdag - Head of Marketing, Migros Ticaret A. S.

 
Migros Turkey supermarket delicatessan store design and brand communications
Learn more about the project

A Turkish delight

As part of a wider remit to create a concept for a new brand environment for Migros stores, the management team enlisted our help to create their vision for a customer-focused in-store experience which involved creating the overall brand environment for the Superstore format at Ortaköy in Istanbul.

Following a period of blue-sky thinking, we selected “candidate” ideas and made specific recommendations which direction we felt best measures up to the creative criteria set by Özgür Tort, CEO and the Murat Akdag, Marketing Director, based on Migros brand expressions. The ideas covered a spectrum of design solutions, from the conservative to the most progressive and innovative. During the next stages of the project, we detailed and refined the designs to be part of the “brand tool kit” for implementation across a further 40 stores in the Istanbul area. Our work featured interior & exterior design for all signage and point of sale communications, lighting systems, merchandising systems solutions and above and below ground car parking. 

Migros Turkey supermarket delicatessan store merchandising and brand communications
Design for the delicatessen department.

The programme of work includes interior and exterior retail store concepts, lighting, merchandising systems solutions, above and below ground car park signage systems.

Migros Turkey supermarket fresh produce merchandising store design and brand communications
 
Migros Turkey supermarket flourist merchandising store design and brand communications
Branding and merchandise system for fresh flowers.
Migros Turkey supermarket butcher fresh meat merchandising store design and brand communications
 
Migros Turkey supermarket bakery merchandising store design and internal brand communications
Migros Turkey supermarket fresh produce brand communications
Migros Turkey supermarket delicatessan brand communications
Graphic branding for fhe back wall of the fresh spices department.
Migros Turkey supermarket delicatessan tratoria brand communications
 
Visual of Migros Turkey supermarket delicatessan tratoria department store design and brand communications
Visuals of the store concept before construction.
Visual of Migros Turkey supermarket cheeese department store design and brand communications
 
Migros Turkey supermarket homewares department and brand communications
The design for the homewares department.
Migros Turkey supermarket homewares department and brand communications
 
Migros Turkey supermarket health and beauty department and brand communications
Thedesign for the Health and Beauty department.
Migros Turkey supermarket customer services department and brand communications
Service desk design.