Migros TU
Supermarket Retail
Turkey's largest chain of Supermarkets. A mult-format retail interior store design, visual merchandising, brand strategy, graphics and wayfinding signage.
A supermarket food store and branding
concept for Migros Turkey - sales increase by 25%.
First store location - Ortakoy, Istanbul. Implemented at 80 locations in Istanbul."I am writing to recommend CampbellRigg for
business cooperation on creative design solutions in the retail industry."
Murat Akdag - Head of Marketing, Migros Ticaret A. S.
A Turkish delight
As part of a wider remit to create a concept for a new brand environment for Migros stores, the management team enlisted our help to create their vision for a customer-focused in-store experience which involved creating the overall brand environment for the Superstore format at Ortaköy in Istanbul.
Following a period of blue-sky thinking, we selected “candidate” ideas and made specific recommendations which direction we felt best measures up to the creative criteria set by Özgür Tort, CEO and the Murat Akdag, Marketing Director, based on Migros brand expressions. The ideas covered a spectrum of design solutions, from the conservative to the most progressive and innovative. During the next stages of the project, we detailed and refined the designs to be part of the “brand tool kit” for implementation across a further 40 stores in the Istanbul area. Our work featured interior & exterior design for all signage and point of sale communications, lighting systems, merchandising systems solutions and above and below ground car parking.
The programme of work includes interior and exterior retail store concepts, lighting, merchandising systems solutions, above and below ground car park signage systems.
