Bacardi classic mojito
The creation of a global brand activation programme, campaign merchandising and brand communications platform for duty-free airports.
Bacardi management seized upon a new trend for pop-up stores in airports and enlisted our brand team to help create and design of the Mojito Lifestyle experience.
This was an ambitious programme of spirits retail branding, to promote Bacardi Superior Rum at select European airports, has grown into a worldwide phenomenon. Multiple airport store locations - Globally.
What we did for Bacardi Mojito
Bacardi Global Retail seized upon the idea of pop-up store trends in airports. They enlisted our brand strategy team for the creation and design of the Mojito Lifestyle experience.
We created the campaign, designed the assets for application to retail airport stores across the globe.
It was an ambitious programme of pop-up spirits retail branding. To promote Bacardi Superior rum at select European airports and has grown into a worldwide phenomenon.
Visitors to a Bacardi Mojito Lifestyle Experience pop-up outlets, learn how to make their cocktail, receive a Bacardi muddler and leaflet to bring the exciting cocktail experience home when they purchase a one-litre bottle of Bacardi Superior Rum.
The brand environments feature a sampling bar, screens showing the new Bacardi ‘’Elixir’’ advertising campaign and the Bacardi Mojito muddler and first appeared at airports in Frankfurt, Copenhagen, Schiphol, Brussels, Rome, London Gatwick, Munich and Antalya.
Bacardi brand team predicted that 250,000 European travellers would sample a Bacardi Mojito as part of the promotion. The promotion was so successful it has now been rolled out globally.
According to Bacardi's travel retail team, the concept delivers on many fronts. It was all down to identifying an opportunity and creating a global marketing campaign to establish a fast-growing trend with the Mojito Lifestyle.
The Bacardi brand team predicted 250,000 European travellers would sample a Bacardi Mojito as part of the promotion. The promotion was so successful it has been rolled out globally.
According to Bacardi the concept delivers on many fronts.â€œIt was all down to identifying an opportunity and the creation of a global marketing campaign to establish a fast-growing trend of the Mojito Lifestyle.â€ â€œCampbell Rigg has done an efficient and effective job bringing our Mojito platform to life in airports.â€ Andrew Notcutt, Senior Brand Manager, BACARDI Global Travel Retail.