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When the first bottle of BELUGA Vodka rolled off the production lines at the Mariinsk Distillery, the management team began to consider the strategic positioning of the brand and employed design and marketing consultants to position the BELUGA Vod...
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When the management team of Synergy Group, the owner of Beluga Vodka and a leading producer of distilled spirits in Russia, briefed us with their brand strategy, they asked that we research creative ideas and trends in fashion retail bra...
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When a premium spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion retail branding and travel retail design activation programmes.
During our research into fashion...
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If travel retail spirits brands are willing to engage with their customers more, they will succeed in the exciting brand evolution of the drinks industry because premiumisation is driving spirits value and growth.
The potential for brand...
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75% of consumer purchasing decisions are made at the point of purchase in-store and online. That is why it is crucial for product design and packaging to have maximum impact. Great packaging design should capture the shopper’s attention and...
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