campbellrigg agency news

When the first bottle of BELUGA Vodka rolled off the production lines at the Mariinsk Distillery. The managem...
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The retail brand identity and design industry have undergone a significant transformation in recent years, and it continues to evolve and adapt to the changing pace of the trading cost of technology for digital channels and for physical store...
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When the first bottle of BELUGA Vodka rolled off the production lines at the Mariinsk Distillery, the management team began to consider the strategic positioning of the brand and employed design and marketing consultants to position the BELUGA Vod...
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During our research into premium travel retail spirits brands, we discovered a project tucked away in our brand agency archive, a cognac brand activation campaign executed by our design team for Baron Otard Cognac, part of Bacardi Global...
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When a premium spirits industry client briefed us on their brand strategy, they asked that we research creative ideas and trends in fashion retail branding and travel retail design activation programmes. During our research into fashion...
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If travel retail spirits brands are willing to engage with their customers more, they will succeed in the exciting brand evolution of the drinks industry because premiumisation is driving spirits value and growth. The potential for brand...
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75% of consumer purchasing decisions are made at the point of purchase in-store and online. That is why it is crucial for product design and packaging to have maximum impact. Great packaging design should capture the shopper’s attention and...
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