Modular and Scalable Fashion Store Formats, Flexible Retail Rollouts

Scale Smarter with Modular Fashion Store Design Systems. Our benchmarks include Primark London, C&A Zurich, and Tom Tailor Hamburg. Leaders in fashion retail design, brand story telling and store planning. (Projects attributed to: HMKM, Atelier WW, and CampbellRigg)

Explore flagship store concepts that elevate fashion brands through innovation, identity, and immersive retail experiences.

The Problem:
Fashion retailers face mounting pressure to grow fast across diverse markets while maintaining a unified brand identity. Traditional store formats, rigid, costly, and slow to adapt, limit flexibility for seasonal updates, local trends, and merchandising changes. Inconsistent layouts and fragmented design executions weaken the customer experience, making it difficult for brands to evolve quickly and scale efficiently in a competitive global market.

The Answer:
Modular fashion store design systems deliver agility and consistency at scale. By using flexible, kit-of-parts solutions, brands can deploy new stores faster, adapt layouts to different footprints, and refresh merchandising with minimal downtime. These modular formats, seen in concepts like Primark Westfield London, C&A Zurich, and Tom Tailor Hamburg, combine efficiency with creativity, allowing for seamless brand storytelling, local customization, and sustainable rollouts. The result: scalable, future-ready stores that maintain design quality and operational control while reducing costs.

Shopper Experience Focus:
Today’s most visionary modular store concepts do more than showcase fashion, they embody the brand. Forward-thinking labels are collaborating with design agencies to transform physical retail into immersive brand worlds that communicate identity, values, and creative vision.

This evolution moves far beyond visual merchandising and décor. From interactive storytelling zones and curated soundscapes to digital installations and shareable moments, these modular environments are crafted to evoke emotion, spark curiosity, and deepen customer engagement.

Experience and Focus:
At CampbellRigg, we design modular and scalable retail environments that enable fashion brands to grow efficiently and consistently across global markets. Our modular design systems empower retailers to roll out stores faster, adapt layouts to local conditions, and refresh seasonal campaigns with ease, without sacrificing creativity or brand integrity.

Drawing inspiration from leading projects like Primark Westfield London, C&A Zurich, and Tom Tailor Hampurg, we create flexible retail frameworks that balance innovation with practicality. Each system integrates pre-engineered fixtures, adaptable zoning, and localized design elements, allowing brands to maintain visual unity while tailoring experiences to market needs.

Our multidisciplinary team blends retail strategy, architecture, and brand storytelling to deliver design solutions that futureproof your retail network. Whether you’re launching flagship stores, high-street formats, or pop-ups, we help you scale smarter, combining speed, sustainability, and style. CampbellRigg turns modular design into a growth engine, ensuring your brand remains agile, recognizable, and ready for the next evolution in fashion retail.

Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief. 
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.

"I am very pleased with the very good job that Campbell and his team have done to help us create our new look, and have no hesitation In recommending CampbellRigg for their excellent work in a very challenging retail environment." Carlos Criado-Perez Chief Executive Officer, Safeway 

Partner with Campbell Rigg to unlock 15% to 30% sales uplifts by using shopper-centric layouts and optimized fashion retail design strategies.

Enhance cross-sell performance up to 22% via dynamic visual merchandising and layout reconfiguration by CampbellRigg.

Realize 12–28% sales uptick by integrating experiential zones and fresh visual styles via CampbellRigg.

We create seamless store interiors that integrate digital and physical touchpoints for a coherent brand journey.

Tom Tailor collaborated with CampbellRigg to redefine its brand identity, translating strategy into powerful in-store experiences. As shown in the images above and below, the new concept unites design consistency with commercial performance, targeting a 20%+ sales uplift through shopper-focused layouts and optimized merchandising.

Drive up to 30% ROI:
Increase average basket by 18% with Campbell Rigg’s tailored space planning and intuitive store navigation designs.

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.