Consumers of premium cognacs look for provenance, authenticity, heritage and quality. The quintessentially French activation programme, “Live Like a Baron” delivers on brand strategy.

Baron Otard Cognac

While conducting research into premium travel retail spirits brands, we uncovered a notable project in our brand agency archives—a cognac brand activation campaign executed by our design team for Baron Otard Cognac, part of the Bacardi Global Travel Retail Group.

Consumers of premium cognac seek provenance, authenticity, heritage, and quality. The "Live Like a Baron" activation program embodies these qualities, delivering on Baron Otard's brand strategy with quintessential French sophistication.

Cognac production is a meticulous process, crafted from eaux-de-vie derived from wine grown in the Cognac region. The process adheres to stringent regulations specific to the cognac AOC (Appellation d'Origine Contrôlée), with rigorous controls ensuring the highest quality. In its pursuit of excellence, Baron Otard maintains strict oversight of every stage of production to guarantee an exceptionally smooth and elegant taste.

Our design agency has partnered with Bacardi’s management team for years, developing and executing duty-free brand activation campaigns in airports worldwide.

We continually benchmark and write about the best-in-class premium retail brands across various market sectors. Take a moment to explore our work for Bacardi Global Travel Retail in the duty-free section of our website.

Feel free to reach out to discuss your retail brands, design renewal program, or digital and social media requirements.