During our research into premium travel retail spirits brands, we discovered a project tucked away in our brand agency archive, a cognac brand activation campaign executed by our design team for Baron Otard Cognac, part of Bacardi Global Travel Retail Group.

Consumers of premium cognacs look for provenance, authenticity, heritage and quality. The quintessentially French activation programme, “Live Like a Baron” delivers on brand strategy.

Cognac is made from the eaux-de-vie of wine from the delineated area in the Cognac region crafted according to a method and very stringent regulations specific to cognac. Strict permanent controls are implemented to guarantee the quality of the cognac AOC (French Appellation of Controlled Origin).

In its quest for excellence, Baron Otard ensures that every step of the production process is strictly controlled to guarantee faultless quality which will deliver you an intensely smooth, elegant taste.

For many years our design agency has worked with the management team of Bacardi, developing and executing duty-free brand activation campaigns in airports across the globe.

We continually benchmark and write about the best in class premium retail brands in many market sectors. Please take a moment to review our work for Bacardi Global Travel Retail in the projects - duty-free section of this website.

Why not call us and talk about your retail brands, design renewal programme, digital and social media requirements.