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The best brand design consultants have moved beyond just creating and placing visual graphic elements. They recognise the impact of digital and the social media experience, which now form an integral part of brand strategies. Brand imaging to...
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When the back office becomes the front office, with every B2C and B2B transaction interaction and touchpoint forming a potential public relations channel, Omni-channel brand strategies and social media content now inf...
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In a previous article, we reviewed the multi-channel ethical beauty retail pioneer, The Body Shop. In this the third and final article in the series on health and beauty retailing, we turn our attention to multi-channel strategies f...
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In a previous article, we reviewed the multi-channel beauty retail pioneer, Douglas GmbH. In this, the second of three articles we turn our attention to strategies for niche ethical beauty retailing.
The Body Shop has been referred...
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When a health and beauty client shared their vision and brand strategy for growth, they asked Campbell Rigg, founder and CEO of our agency, to research creative ideas, cross-platform brand strategies and retail design trends in each of the above s...
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Customers are demanding more and more from retailers, and retailers are demanding even more from their brand consultants.
There is an expectation the retail customer will be serviced and marketed to in ways that are personalised and conv...
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Omni-channel is a powerful strategy for retailers to improve their customer experience, sales, loyalty and business performance.
By 2018, 30% of major retailers will adopt an omnichannel digital B2B and B2C commerce platform, improving c...
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With the arrival of the digital age and a culture dedicated to speed and efficiency, much of contemporary design has lost an old motivation: to create artefacts or experiences of permanence.
One hallmark of this fast-paced environme...
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