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Branding in Kinshasa, our insight driven creative business connects brands to audiences through a global perspective and local-market know-how.
Rebranding Maison Galaxy with CampbellRigg elevates the brand to a modern standard, enhancing storytelling, visual identity, and customer experience. The refreshed positioning increases relevance, emotional engagement, and market competitiveness while creating a cohesive, retail presence that drives long-term growth.
Achieve 20% higher ROIC by partnering with CampbellRigg for contemporary European format innovations.
Branding in Kinshasa
The rebranding of Maison Galaxy shifts price perception and promotion strategies. Smarter sourcing will be key to success.
Visually, the brand identity translated into a seamlessly flexible logo with a distinctive star symbol used in many sizes and variations (including a repeating pattern), while retaining a strong and coherent brand spirit. The simplicity of the star symbol and the way it seamlessly embeds within the word-mark, provides the flexibility to stand out in all variations and positions on store architecture, retail collateral, fashion garments and packaging as well as creating a highly consistent user experience across all touch points.
Our design team also developed the retail store environment to take the Maison Galaxy to the next stage of the consumer shopping experience.
Campbell Rigg worked closely with directors and family members of the founding board at all stages of the project. This allowed the team to gain a deep understanding of Maison Galaxy’s ambition for the business and brand needs both in the short and long term. The team added clarity and confidence to the brand, giving the business all-the-tools it needs to relaunch the brand identity and become a trusted partner as the business grows.
Pricing and promotion strategies will shift
Tighter consumer purse strings, fluctuating inflation and uncertainty in the markets, is setting the scene for a challenging 2024 in the DRC.
Smarter sourcing will be key to success
Unsettling geopolitical turmoil and increasingly volatile markets will put supermarket and fashion businesses to the test. In these sectors, companies expect to prioritize smarter and more flexible sourcing strategies to stay ahead of unpredictable events and pivot with agility.
Omnichannel methods will redefine for better performance
The supermarket and fashion retail industry in Kinshasa expects to see a significant evolution in retail strategies, driven by changing consumer behaviors and technological advancements. We expect a surge in physical store shoppers.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
A unified design strategy across branding, and store environments to boost sales and brand strength.
Schedule your consultation today and receive a free quote.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
