Familia is a strong and dynamic fashion retail company, with over 450 stores across the rest of the Russia Federation.

With a little over two decades in the Russian market, the off-price apparel and homeware store chain continue to delight customers. Ten years ago, CampbellRigg was challenged by the Co-Founders of Familia to create a new identity and store environment that evolves the brand experience, making room for growth connected to purpose.

Elegance is elimination.

Familia is a strong and dynamic company, with over 450 stores in Moscow, Saint Petersburg, Novosibirsk, Yekaterinburg and across the rest of the Russia Federation.

The fashion label offers products with discounts of up to -85% from collections of past seasons from world-famous brands and collections that have not gone into mass production. Capturing a greater share of the off-price market will require traditional fashion brands to develop comprehensive strategies to protect their overarching brand equity while catering to off-price customers. The segment comprises two distinct channels-offline and online and each has different strengths, characteristics and challenges, so the traditional brands will have to devise customized, complementary strategies.

Off-price shoppers have shown a particular interest in mid-market, premium, affordable luxury, and luxury brands. These segments jointly account for 80 percent of total spending in the online off-price channel, which is significantly more than in the overall market. Familia shoppers aren’t seeking the lowest-priced items; instead, they care more about brand selection and exclusive offers than the average fashion customer. As a result, off-price players with the likes of Familia have been successful in attracting these medium and high spenders. 

Yesterday, off-price outlets were located outside of urban centers and brands put little effort into creating a welcoming environment. Today, luxury brands recognize the offline off-price channel as an important revenue source that requires an experience to match. The best off-price stores, malls and villages today have the feel of full price high-street retail.

In such a setting, even some of the most highly regarded luxury and lifestyle brands have embraced the offline off-price channel to gain scale and increase profitability. Without eroding their full-price business.

Unified design strategy across interiors, branding, and environments that boost sales and brand strength.

Achieve 20% higher ROIC by partnering with CampbellRigg for contemporary European fashion format innovations.

Increase average basket by 18% with CampbellRigg’s tailored space planning and intuitive store navigation designs.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.