The Human Side of Retail
Fix Price has become the No.1 choice for the Russian customer in the niche variety store retail discount sector selling everyday products.
Fix Price offers a diverse range of FMCG and homeware-led GM, providing their core shopper, a “family on a budget”, with their regular shopping replenishment needs.
Ten years earlier, we worked with the Co-Founders to create the original brand identity and brand environment. In those days, it was one of three retail ideas (Fresh & Свежий, a convenience food supermarket, Dream Club, a travel chain and Fix Price a variety store retailer) none of which had a physical store open and trading.
Ten years earlier, we worked with the Co-Founders to create the original brand identity and brand environment. In those days, it was one of three retail ideas (Fresh & Свежий, a convenience food supermarket, Dream Club, a travel chain and Fix Price a variety store retailer) none of which had a physical store open and trading.
Ten years further on and 5,500 store openings later, our creatives teamed up again with the iconic variety store retailer to re-design their brand identity, retail store interior design and internal graphic promotions communications suite.
To signal change, CampbellRigg developed the anchoring brand idea for Fix Price. A ‘unique’ and ‘innovative’ customer promise: ‘Super product - Super value’.
Creating a brand identity, retail store design, brand guidelines and a merchandising strategy for Fix Price, Russia's largest variety store retailer.
The Fix Price brand identity and store interior design deliver impact, unleashing a bold brand personality in the retail landscape.
5500 store locations - Russia, Belarus, Estonia, Kazakhstan,
Latvia, Uzbekistan, Kyrgyzstan and Georgia
5500 store locations - Russia, Belarus, Estonia, Kazakhstan,
Latvia, Uzbekistan, Kyrgyzstan and Georgia
