![Fix Price Russia, Rebranding, Identity, Graphic Communications](/images/uploads/2024/04/25/1.jpg)
Fix Price has become the No.1 choice for the Russian customer in the niche variety store retail discount sector selling everyday products.
The retailer offers a diverse range of FMCG and homeware-led GM, providing their core shopper, a “family on a budget”, with their regular shopping replenishment needs.
Ten years earlier, we worked with the Co-Founders to create the brand identity and a retail environment conceived as a Dollar Shop concept. In those days, Fix Price, the variety store retailer, was born as an idea without a physical store open and trading.
![Fix Price Russia, Rebranding, Identity, Graphic Communications, App Branding, Graphic Communications](/images/uploads/2024/04/25/2.jpg)
Ten years further on and 5,500 store openings later, our creatives teamed up again with the iconic variety store retailer to re-design their brand identity, retail store interior and internal graphic promotions and communications suite.
Fix Price’s recent initial public offering in London and Moscow raised $1.7 billion and is on track to be the biggest listing from a Russian company in more than a decade. To signal change with the brand, we developed the anchoring brand idea. A ‘unique’ and ‘innovative’ customer promise: ‘Super product - Super value’. By rebranding the retail store chain, interior and merchandising strategy, we aim to optimise profits from the retail footprint.
![Fix Price Russia, Retail Branding Fascia, Window Promotion and Graphic Communications](/images/uploads/2024/04/25/3.jpg)
The Fix Price brand identity delivers impact, unleashing a bold brand personality in the retail landscape.
![Fix Price Russia, Retail Branding, Store Interior Design and Graphic Communications](/images/uploads/2024/04/25/images/uploads/2024/04/21/4.jpg)
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![Fix Price Russia, City Centre Outdoor Transport Advertising, Branding and Graphic Communications](/images/uploads/2024/04/25/images/uploads/2024/04/21/6.jpg)
![Fix Price Russia, Motorway Billboard Advertising, Retail Branding and Graphic Communications](/images/uploads/2024/04/25/images/uploads/2024/04/21/7.jpg)
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![Fix Price Russia, Retail Branding, Icon Design Click & Collect Graphic Communications](/images/uploads/2024/04/25/images/uploads/2024/04/21/9.jpg)
![Fix Price Russia, Retail Branding, Icon Design Delivery Graphic Communications](/images/uploads/2024/04/25/images/uploads/2024/04/21/10.jpg)