The Fix Price brand identity delivers impact, unleashing a bold brand personality in the retail landscape.

Fix Price has become the No.1 choice for the Russian customer in the niche variety store retail discount sector selling everyday products.

Fix Price offers a diverse range of FMCG and homeware-led GM, providing their core shopper, a “family on a budget”, with their regular shopping replenishment needs.
Ten years earlier, we worked with the Co-Founders to create the original brand identity and brand environment. In those days, it was one of three retail ideas (Fresh & Свежий, a convenience food supermarket, Dream Club, a travel chain and Fix Price a variety store retailer) none of which had a physical store open and trading.

Ten years further on and 5,500 store openings later, our creatives teamed up again with the iconic variety store retailer to re-design their brand identity, retail store interior design and internal graphic promotions communications suite.

To signal change, CampbellRigg developed the anchoring brand idea for Fix Price. A ‘unique’ and ‘innovative’ customer promise: ‘Super product - Super value’.

Creating a brand identity, retail store design, brand guidelines and a merchandising strategy for Fix Price, Russia's largest variety store retailer.

The Fix Price brand identity and store interior design deliver impact, unleashing a bold brand personality in the retail landscape.

5500 store locations - Russia, Belarus, Estonia, Kazakhstan,
Latvia, Uzbekistan, Kyrgyzstan and Georgia