Brand identity for a Wealth Management business of a leading financial bank in Russia.

Zenit's clientele goals guide everything they do. According to Zenit management, "We’ll begin by utilizing our proprietary process to capture a complete picture of your financial life. Then we create a plan so that the entirety of your financial life meets the level of your ambitions." The new strapline reads, "A uniquely elevated private banking experience shaped around you." Alexey Kudryavtsev, Marketing Director Zenit.

The inspiration for the wealth management logo comes from the arrow head encircled by a golden ring. The iconic image adds a sense of security, direction and energy. To complement the logo's image, the typography was hand crafted in both Cyrillic and Latin and is unique, highly legible, friendly and lends emphasis to its messaging of direction.

The branding process represents a new beginning for the Private banking team at Zenit and represents a powerful vote of confidence for the future of the bank by its major shareholder in the Tatneft Group, one of the largest Russian oil and gas companies.

The brand identity, marketing collateral and messaging aims to support the lifestyle goals of high wealth customers, their entrepreneurial objectives and businesses aspirations in St. Petersburg and Moscow.

Campbell Rigg brand Structuring Process
Our clients have access to strategy and branding professionals who will help care for your company's business objectives and ensure your brand and marketing strategy delivers. Together, we’ll optimise your branding plan, prepare a structured process to deliver the brand environment programme, leaving you feeling more confident about your business future.

Goals-based creative thinking and advice
We help you identify your priorities, passions and pain points of your branding business objectives. Then, we help you create a direct link between your goals and the brand management strategies that can help you achieve them.

Governance
We’ll help provide the tools you need to undertake effective planning and to start those conversations with your management team and shareholders.

As experienced creative branding managers, our mission is to support our clients in preserving, developing and growing their business interests. Campbell Rigg International is entirely owned by its founder, who is directly involved in delivering our creative branding services and ensuring smooth, seamless transmissions as your business needs change and evolve. Even as many creative agencies are switching to standardised planning services, we continue to value personal relationships and offer bespoke design solutions for all our clients.

Your Brand Outlook
Your Brand Outlook is a new approach to brand strategy and management. It is forward-looking and based on our clients' business objectives and goals. It recognises that your brand must meet many demands, from daily financial needs, to longer-term projects and aspirations for your management team and shareholders.

So rather than one brand idea, we can build different strategies for master and sub-brand positioning, each with a different time horizon, e.g. a six months, three, five and ten-year investment plan allocation and independent risk profile. Each plan aims to meet one of your goals, specific preferences and constraints.

We create a contemporary open environment for clients to engage with our team in the development of their brand/s, whilst maintaining a long-term partnership.