Zenit believe in the art of the long view

Explore our brand case study with examples of financial services, branding, wealth management, private banking and retail banking.

The Wealth Management team of Zenit work with the most successful entrepreneurs, families and individuals to preserve and grow their wealth in Russia.

Short-term thinking often dominates a long-term perspective and sets Zenit Wealth Management apart from their competition.

In Wealth Management, Zenit aim to look after their client’s wealth as if it were our own, investing and advising for long-term goals.

Figuring out how to execute a financial planning strategy can feel overwhelming. As a trusted brand identity partner, we aim to help our clients achieve these objectives.

The Solution

Working closely with the bank’s Marketing Director - Alexey Kudryavtsev and Chief Operations Director - Natalya Tutova, we conducted bottom-up research across the organisation to identify common strengths and client trends before using our brand promise method to define a compelling new value proposition based around the concept of ‘Architects of Wealth’. We identified two key priorities: to communicate the transition process to all stakeholders and use the brand agenda to help colleagues engage with the brand values and promise of the Zenit Wealth Management Group.

Externally, the immediate requirement was to communicate the new brand and start the engage Bank Zenit’s employees and clients with the Wealth Management value proposition.

The new Zenit Wealth Management brand system uses an elegant centred format across all communications, with the new brand mark-proportioned as the ‘golden ratio’ to reinforce the ‘Architects of Wealth’ value proposition.