Unlock the East, inspiring marketing communications & branch design concepts - HSBC, London.

Unlocking the East, HSBC London Branch Design & Marketing Concepts:
At CampbellRigg, we help financial institutions reimagine physical spaces and communications to deliver memorable customer experiences and measurable brand impact. In our latest exploration with HSBC’s London retail network, we developed branch design and marketing communications concepts that align customer needs with strategic retail goals.

The Strategic Challenge for HSBC:
HSBC’s position as “The world’s leading local bank” demands more than traditional service counters and signage. Customers now expect seamless, intuitive, and inspiring branch environments, where brand, technology, and human service work together. To support this vision, we were asked to assess the branch experience and recommend strategic improvements.

Our Approach: Customer-Centric Audit & Concept Development
We began with a comprehensive in-branch experience audit, identifying key areas where design and communications could elevate the customer journey:

Technology Interface: Enhancing digital and self-service capabilities while keeping human support accessible.

Consultation & Brand Hubs: Designing contemporary consultation zones that act as brand ambassadors, reinforcing HSBC’s service ethos and supporting sales strategy.

These concepts are not just aesthetic, they are informed by trends in financial retailing, where spaces are becoming more digital, flexible, community-focused, and customer-centred.

Personalised Advisory Areas: Zones tailored for advice and complex conversations, fostering trust and loyalty.

These elements help banks stay relevant as customer preferences shift toward convenience and human engagement over purely functional transactions.

Explore More Strategic Bank Design Thinking.
CampbellRigg partners with global banks, from flagship branches to regional retail networks, to shape future-ready financial environments where brand, space, and technology converge.

Get a detailed design concept brief or schedule a design strategy consultation with our team.