A new supermarket market concept for Magnit in Moscow.

Number 1 retailer in Russia

Magnit is Russia’s largest retailer, boasting an impressive 28,707 stores across 67 regions of the Russian Federation. Positioned as a convenience food discount retailer, Magnit stores are typically located near residential areas and along main pedestrian routes. With store sizes ranging from 200 to 600 square meters, their product range focuses on daily essentials such as fresh vegetables and fruits, bread, dairy, meat products, confectionery, and other everyday items.

When Magnit’s management team approached us for design and branding services, the goal was clear: to enhance the customer in-store experience by creating a compelling brand environment and communication suite for their Moscow stores.

Magnit sought to tap into the growing demand for fresh produce and quick, top-up shopping in the bustling Moscow convenience sector. After our initial briefing, we traveled to Madrid to study the city-centre supermarkets of Mercadona and Carrefour, gathering insights from leading European convenience stores.

Following our benchmarking research in Madrid, we developed a range of concept ideas, spanning from conservative food retail designs to more progressive and innovative solutions. Throughout the project, we provided brand environment design, store layout planning, and merchandising system development, all of which culminated in the creation of a prototype store. The designs were refined for inclusion in Magnit’s "brand toolkit" for future implementation across Moscow.

Our work for Magnit included both interior and exterior store design, branding, signage, point-of-sale communications, lighting systems, and merchandising solutions, all crafted to elevate the shopping experience and drive profitability.

At Campbell Rigg, we keep a close eye on grocery retail innovations, constantly exploring new brand and interior design concepts. Our team regularly travels across Europe to benchmark leading retailers and stay at the forefront of industry trends.

Through our internal renewal process, we continuously benchmark and evaluate best-in-class branding and design practices across diverse global markets.

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