IconSiam shopping mall innovation, convenience and cutting edge retail design.

IconSiam brings together the best of Thailand's retail, entertainment, hospitality, and more, offering a truly unique experience on the banks of the Chao Phraya River in the heart of Bangkok. Spanning 750,000 square meters with 525,000 m² of retail space, this mixed-use development is a must-see for anyone passionate about shopping and architecture. Divided into three main sections—IconSiam, the luxurious Iconluxe, and street-facing Siam Takashimaya—it also features specialized zones like SookSiam, a "village" that showcases the cultural richness of Thailand’s provinces, and Iconcraft, which highlights high-quality Thai craftsmanship across two levels.

From the outside, IconSiam is an architectural marvel. The complex includes a seven-story Takashimaya Japanese department store, two luxury residential towers, 500 shops, and over 100 restaurants representing 30+ countries. Developed by The Mall Group, which is also behind Bangkok landmarks Siam Paragon and EmQuartier, IconSiam is designed to be much more than just a mall.

The first three floors are dedicated to fashion, offering a mix of casual, fast-fashion brands, Thai designer boutiques, and international high-end labels. Iconluxe on level 1 features exclusive flagship stores like Hermès, Dior, and Louis Vuitton, and if shopping isn’t enough, you can visit the indoor floating market, art gallery, exhibition spaces, and riverside promenade with stunning views of Bangkok. IconSiam is also home to Thailand's first Apple store, and for a cultural escape, the National Heritage Gallery museum is conveniently located within the complex.

For entertainment, IconSiam boasts a 3,000-seat cinema, a concert hall, and spectacular light and fountain shows happening nearly 24/7 along the riverside.

The design of the retail spaces draws inspiration from traditional Thai cultural values tied to the Chao Phraya River. The IconSiam building's contemporary architecture reflects the shape of a Krathong—a small floating container made from leaves—translating Thai traditions into modern forms. Iconluxe stands out with a glass façade that mimics three glass Krathongs, stretching 300 meters along the riverbank. Its design also resembles a traditional Thai dress with pleated shawls, creating a visually stunning and culturally rich aesthetic.

River Park is another key feature of IconSiam, providing a scenic public space for locals and tourists to enjoy activities by the river. Inside, the IconSiam Heritage Museum houses a collection of Thai artifacts and hosts international exhibitions, further blending culture with commerce.

Dining at IconSiam is a global experience. The complex features a 3-Michelin star restaurant, along with a diverse array of eateries scattered across zones like Alangkarn on the sixth floor, which is inspired by Thai rice fields. It’s a food lover’s paradise, with 33 dining options offering everything from Thai and Chinese to Japanese, Indian, and French cuisine. Siam Takashimaya and Icon Dining Rooms provide even more options, including fine dining experiences.

For luxury living, IconSiam includes two world-class residential towers: Magnolias Waterfront Residences and The Residences at Mandarin Oriental, Bangkok. The development also hosts exclusive retailers like Takashimaya, which brings popular Japanese brands to Bangkok for the first time, and a glass-fronted Apple store offering panoramic views of the city.

Whether you're interested in luxury shopping, innovative design, or world-class dining, IconSiam delivers a destination like no other. With dedicated areas for children, homeware, technology, banking, and leisure, there’s something for everyone.

Our continuous research process allows us to benchmark and showcase the best branding and design practices in retail and mixed-use developments globally. The images featured in this article are attributed to other design consultants and available through online sources.

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