Siam Paragon and EMQuatier malls, innovative food court interior design and branding.

Food courts have long been a staple of shopping malls, but as malls in the United States continue their decline as suburban hubs, exciting new developments are taking root in the Far East. During a recent trip to Thailand, I observed a fresh trend in upscale food courts, particularly at the Siam Paragon Mall and the newly opened EMQuartier Mall, both owned by The Mall Group in Bangkok.

These malls showcase a strong focus on innovative design, transforming the traditional concept of communal dining spaces. They feature a blend of modern aesthetics and diverse culinary offerings, potentially reshaping the way we think about food courts.

In addition to familiar chain vendors like McDonald's and KFC, these malls offer a variety of unique food purveyors, with most dishes made to order using fresh ingredients. Some standout brands include Swensen's, Partyland, Cookies Crust, The Dessert Club, Bon Chon Chicken, and Bella Ducci Café.

One notable spot, The Dessert Club by ChikaLicious, takes inspiration from Chef Chika Tillman and offers fun, innovative individual desserts, similar to those found in New York City’s top restaurants. The 20-seat eatery features an open kitchen, allowing chefs and sommeliers to interact directly with diners, creating a more intimate experience.

Unlike the traditional food courts found in Turkey or the U.S., these new venues cater to a public craving for affordable yet high-quality food served in a comfortable, communal setting.

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