EmQuartier, Bangkok is an innovative shopping mall, retail branding and interior concept covering around 600,000 sqm of retail space, with 1,000 local and international stores.

As part of our ongoing design discovery process, we regularly visit and benchmark the best-in-class shopping malls and branding innovations in major cities around the world.

During a recent visit to Thailand, we explored and photographed the impressive EmQuartier Mall, located in the heart of Bangkok’s bustling business district. Covering approximately 600,000 sqm of retail space and housing over 1,000 local and international stores, EmQuartier stands as a premier luxury shopping destination in Phrom Phong—one of the city’s largest retail hubs.

A Fusion of Design and Functionality
EmQuartier offers an integrated shopping district that harmoniously blends retail, leisure, architecture, and urban green spaces. The mall’s design creates a cohesive and immersive retail experience, merging indoor and outdoor spaces to offer shoppers a dynamic atmosphere. The complex includes retail shops, entertainment venues, and expansive green areas that provide both relaxation and visual delight.

During our visit, we were captivated by the mall’s futuristic design, which includes a wide selection of designer brands, dozens of restaurants, event halls, offices, and a stunning atrium garden featuring a man-made waterfall. Every element of the design was thoughtfully curated, from the red carpet entrance to the mall’s enclosed concourse space, which echoes the theme of integrating nature with urban environments.

The EmQuartier Zones
The mall is divided into three unique zones, each with its own distinct personality and design: The Glass Quartier, The Helix Quartier, and The Waterfall Quartier. These zones are connected by walkways, allowing visitors to seamlessly explore everything EmQuartier has to offer.

The Glass Quartier: With large glass panels that blur the boundaries between inside and outside, this zone exudes openness and elegance. It features high-end luxury brands and designer stores, making it the go-to place for fashion-forward shoppers. The Bhiraj Tower, rising above the Glass Quartier, offers 45 levels of office space, culminating in Sky Cliff, which provides panoramic views of the surrounding area. The Glass Quartier is also home to Virgin Active Fitness Centre, which includes indoor swimming pools, climbing walls, a cycle studio, and a café with unique features like sleeping pods for relaxation.

The Helix Quartier: Known for its spiral design, the Helix Quartier offers an assortment of international dining options across more than 50 restaurants. The architectural motif of a spiral staircase is complemented by a rooftop garden and natural elements like a “rainforest chandelier.” The fifth floor houses the Water Garden, an indoor tropical garden with orchids, ferns, and a tranquil illuminated pond. The Helix also includes Bangkok Urban Adventure, where visitors can engage in activities such as rope courses and zip-lining. The upper levels boast high-end dining with breathtaking city views.

The Waterfall Quartier: Dominated by Southeast Asia’s largest man-made waterfall, standing at 40 meters high, this zone is a haven for fashion enthusiasts. Here, luxury brands such as Louis Vuitton, Gucci, Chanel, Prada, and Dior are situated on the lower floors, while more affordable brands like Zara, Uniqlo, H&M, and Gap occupy the upper levels. With over 400 fashion labels represented, EmQuartier provides a diverse shopping experience. This area also features the state-of-the-art Quartier Cine-Art, which includes an eight-theatre cinema and an IMAX screen.

Dining and Gourmet Experiences
The Helix Quartier is a particular highlight for food lovers. Restaurants like La Monita offer high-end Mexican cuisine, while Crab & Claw serves New England-style seafood. For those seeking a more indulgent experience, the Belon Oyster & Raw Bar offers a variety of imported oysters, and Wine I Love You is a popular rooftop wine bar. Gram Gourmet caters to people with special dietary needs, offering gourmet options that align with modern health trends.

Additionally, the basement-level food court provides a wide selection of local and international cuisines at affordable prices, while the gourmet food market offers a variety of fresh seafood, meats, and global products.

Thailand’s First Automated Parking Service
One of the mall’s standout features is Thailand’s first automated parking service, designed to make parking more efficient and less time-consuming. Instead of circling the parking lot for a space, drivers simply place their vehicles on an automated plate that transports them to an available spot. This cutting-edge feature highlights the mall’s commitment to convenience and technological integration.

A Shopping Mall of the Future
Developed by The Mall Group, EmQuartier represents the future of shopping malls—where retail, entertainment, and nature merge to create a vibrant, multifaceted experience. The design reflects a deep understanding of how consumers today seek not just products, but engaging, memorable experiences.

Our internal process of renewal allows us to continuously benchmark and analyze top-tier retail innovations across global market sectors. Please take a moment to explore other news items linked to this page.

Call us today to discuss your shopping mall branding, design, or digital transformation project. We specialize in creating compelling retail environments that resonate with modern consumers.