News and Views
Boost Supermarket Shopper Loyalty Through Brand Identity and Store Design
Partner with CampbellRigg to unlock 15% to 30% sales uplifts by using shopper-centric
branding, optimized supermarket layouts and store design strategies.
In this article we benchmark Whole Foods - NYC, Little Waitrose - London and
Maschnanns Matmarked - Oslo, three examples of best-in-class brands.
(Projects attributed to: BBR Architects, Houshold, and Ivan Kverme)
Make your brand unmissable. Explore how branding and interior design brings your stores to life and drives recognition, loyalty, and sales.
In today’s competitive landscape, supermarkets struggle to stand out. Without a cohesive brand identity in interior design, stores miss the chance to emotionally connect with customers and build lasting loyalty.
By integrating brand identity into supermarket interiors, we create immersive retail environments that tell your story, enhancing emotional connection, consistency, and customer experience, while aligning design strategy with business and marketing goals. The result is immersive, commercially strong stores that maximise conversion, dwell time, and ROI while delivering an emotionally engaging customer experience.
Brand-Centric Focus:
In today’s competitive urban retail landscape, supermarkets must stand out while delivering memorable shopping experiences. CampbellRigg Agency specialises in supermarket store branding and interior design, transforming small-format and urban stores into immersive, brand-led environments. By integrating brand identity, store layout strategy, and visual storytelling, we create spaces that shoppers instantly recognise and emotionally connect with.
See how smart supermarket design drives performance, brand relevance, and results in compact urban spaces.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
“I am very pleased with the very good job that Campbell and his
team have done to help us create our new look, and have no
hesitation In recommending CampbellRigg for their
excellent work in a very challenging retail environment. "
Increase average basket by 18% with CampbellRigg’s tailored space planning
and intuitive store navigation designs.
Optimize per-square-meter sales by 20% via zoned layouts and lifestyle
merchandising powered by CampbellRigg layout planning and branding solutions.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Whether it's a flagship branch or a network of micro-branches, we manage
and execute projects of all sizes—efficiently and effectively.
From retail banking to luxury private client lounges, our designs drive engagement,
elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
