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Boost Sales and Enhance Customer Experience Through Supermarket Layout Design
Transform your grocery performance with CampbellRigg’s store layout strategies, engineered to drive traffic, extend dwell time, and grow sales. Our benchmark projects, MMM Migros, Istanbul and Safeway Mega Store, London, showcase the future of impactful grocery branding and design. (Projects attributed to: CampbellRigg)
Transform your store layout for smarter shopping and greater profitability.
The Problem:
Outdated supermarket layouts and poor zoning interrupt the natural flow of shoppers, limit dwell time, and reduce opportunities for impulse and cross-category purchases. These inefficiencies lead to lower conversion rates, weaker brand engagement, and underperforming sales across key departments—ultimately impacting overall profitability and customer loyalty.
The Answer:
At CampbellRigg Design Agency, we transform supermarket layouts into measurable sales drivers. Our design approach prioritizes the shopper experience, creating intuitive store journeys, well-defined category zones, and visually engaging spaces that reflect your brand identity. Using behavioural insights and modular planning, we optimise flow and sightlines to encourage exploration, increase dwell time, and strengthen loyalty. The result is a customer-focused environment that enhances satisfaction, boosts conversion, and delivers sustainable ROI. From concept to implementation, every design decision we make supports smarter shopping and greater profitability.
Shopper Experience Focus:
The CampbellRigg Design Agency, helps supermarkets turn layout strategy into a measurable sales advantage. Our modern supermarket designs put the shopper experience first, creating clear journeys, impactful category zones, and inviting visual touchpoints that strengthen brand identity. Each layout is built to guide shoppers naturally, simplify decision-making, and highlight fresh and high-value ranges. The result: higher conversion, improved loyalty, and greater in-store satisfaction. We combine behavioural insights with design creativity to transform your store into a profitable, experience-led environment. Transform your store layout for smarter shopping and greater profitability.
Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift
"I am very pleased with the very good job that Campbell and his team have done to help us create our new look, and have no hesitation In recommending CampbellRigg for their excellent work in a very challenging retail environment." Carlos Criado-Perez Chief Executive Officer, Safeway
Drive basket size by aligning adjacencies to shopper missions, cross-selling products naturally and effectively. Master the modern supermarket store layout for maximum shopper impact.
Partner with Campbell Rigg to unlock 15% to 30% sales uplifts by using shopper-centric layouts and optimized grocery design strategies.
Schedule your consultation today and receive a free quote.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship technology store, an urban network or mall micro-branches, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.
