News and Views
How Modern Supermarket Layout Design Increases Sales and Customer Experience
Partner with CampbellRigg to unlock 15% to 30% sales uplifts by using shopper-centric
layouts and optimized supermarket branding and store design strategies.
We benchmark Aldi and PCC Market stores as two examples of best-in-class brands.
Make your brand unmissable. Explore how interior design brings your brand to life and drives recognition, loyalty, and sales.
In today’s competitive landscape, supermarkets struggle to stand out. Without a cohesive brand identity in interior design, stores miss the chance to emotionally connect with customers and build lasting loyalty.
By integrating brand identity into supermarket interiors, we create immersive retail environments that tell your story, enhancing emotional connection, consistency, and customer experience, while aligning design strategy with business and marketing goals.
Shopper Experience & Brand Identity Focus:
Supermarket environments are more than retail spaces—they are powerful platforms to communicate your brand identity and build shopper loyalty. At CampbellRigg Design Agency, we specialise in supermarket store branding and interior design, seamlessly integrating brand identity with store layout, visual merchandising, wayfinding, lighting, and materials. Our design approach ensures every touchpoint reinforces brand recognition, drives engagement, and strengthens emotional connections with shoppers. By creating intuitive store layouts and visually compelling interiors, we increase dwell time, boost cross-selling, and enhance conversion rates. Every element, from colour schemes and signage to category zoning, is designed to tell your brand story consistently, while supporting commercial performance and ROI. This integrated approach transforms your physical store into a high-impact retail environment that attracts customers, inspires loyalty, and maximises profitability.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
“I am very pleased with the very good job that Campbell and his
team have done to help us create our new look, and have no
hesitation In recommending CampbellRigg for their
excellent work in a very challenging retail environment. "
Increase average basket by 18% with CampbellRigg’s tailored space planning
and intuitive store navigation designs.
Optimize per-square-meter sales by 20% via zoned layouts and lifestyle
merchandising powered by CampbellRigg layout planning and branding solutions.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia,
we combine international experience with local market understanding.
Whether it's a flagship branch or a network of micro-branches, we manage
and execute projects of all sizes—efficiently and effectively.
From retail banking to luxury private client lounges, our designs drive engagement,
elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
