Small-Format Supermarket Design for Urban Retail Success

Achieve 20% higher ROIC by partnering with Campbell Rigg for contemporary supermarket format innovations. We benchmark CU, GS25, Lawson and 7-Eleven as examples of a best-in-class conveniece store concepts.

See how smart supermarket design drives performance, brand relevance, and results in compact urban spaces.

See How Smart Design Drives Performance and Relevance in Urban Supermarket Spaces.

The Problem:
As cities become denser and retail footprints shrink, traditional supermarket models struggle to stay relevant. Shoppers demand speed, convenience, and connection—yet large-format stores often feel disconnected from the urban rhythm. Without agile layouts, clear zoning, and brand-led experiences, supermarkets risk losing visibility, efficiency, and shopper loyalty in competitive city environments.

The Answer:
At CampbellRigg Branding Agency, we design small-format urban supermarkets that combine store interior design, brand identity, and layout strategy to create micro-formats with maximum impact. Our urban micro-supermarkets integrate smart zoning, modular fixtures, and localised product assortments to deliver a full-service experience within compact spaces. Every design enhances flow, visibility, and brand recognition—driving convenience and emotional connection with on-the-go shoppers. By aligning interior design with brand strategy, we help retailers boost conversion, strengthen loyalty, and achieve measurable performance in fast-paced city locations. 

Brand Identity Focus:
Urban supermarkets demand a new kind of retail thinking, compact, branded, and customer-focused. At CampbellRigg Branding Agency, we specialise in small-format supermarket design and branding that transforms limited space into high-performing, experience-led environments. Our team integrates store interior design, brand identity, and layout strategy to create urban micro-supermarkets that feel spacious, efficient, and unmistakably on-brand.

Each design blends smart zoning, flexible fixtures, and localised merchandising to boost convenience, visibility, and conversion. By embedding brand storytelling into every touchpoint, from lighting and materials to digital signage, we strengthen recognition, shopper engagement, and loyalty. This approach delivers measurable results: improved dwell time, higher footfall, and greater sales performance. Designed for fast-moving urban lifestyles, our small-format supermarket solutions bring your brand to life while maximising ROI and operational efficiency.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

“I am very pleased with the very good job that Campbell and his team have done to help us create our new look, and have no hesitation In recommending CampbellRigg for their excellent work in a very challenging retail environment." Carlos Criado-Perez Chief Executive, Safeway

Position your brand for growth by aligning physical store upgrades with evolving shopper expectations and omnichannel integration.

Access proven expertise. Campbell Rigg delivers full-service retail refurbishment from strategy through to rollout, delivering consistent, ROI-driven transformations.

Enhance shopper experience by integrating experience zones, fresh lighting, and materials that
increase dwell time and engagement.

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship technology store, an urban network or mall micro-branches, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.