Premium Supermarket Retail Branding and Design.

Working in close partnership with the former owners of Kopeika supermarkets and the founders of Fix Price, CampbellRigg was commissioned to develop Свеж & Fresh, a new premium supermarket brand.

The brief positioned the brand as a leading urban food destination, uniting exceptional fresh food, carefully curated global assortments, and best-in-class service. Its strategy combines experience-led store design, a powerful premium private-label portfolio, and deep local cultural relevance to drive customer loyalty, increase spend per visit, and deliver sustainable long-term commercial performance.

Свеж & Fresh (Svezh & Fresh), translated from Russian as “Fresh & Fresh,” deliberately combines Cyrillic and Latin typography to immediately communicate the international sensibility of a sophisticated fresh food culture.

Premium Supermarket Branding, Store Design & Retail Planning.

Supermarket retail is evolving. Today’s affluent shoppers expect more than product availability, they want engaging brand experiences, intuitive layouts, and emotional connection with the store environment. At CampbellRigg, we help grocers and premium food retailers transform their physical space into a powerful commercial tool that drives sales growth, customer loyalty, and market differentiation.

Why Investing in Premium Supermarket Branding Matters.

Modern urban consumers are discerning, demanding quality, freshness, local relevance, and convenience. Premium supermarkets that align brand identity with smart store design deliver:
1. Higher sales per square metre
2. Longer dwell time and larger baskets
3. Stronger brand loyalty and repeat visits
4. Competitive differentiation in crowded markets

Our Strategic Approach to Premium Retail Success.

Brand-Led Identity & Emotional Connection:
Your brand should tell a compelling story from the moment shoppers enter. We develop visual identities and in-store narratives that reflect your values, whether heritage, quality, sustainability, or local sourcing, and embed these into every touchpoint.

Experience-Driven Store Design & Planning:
Supermarket layouts must do more than display products, they must guide decisions and inspire discovery.

Our design principles include:
Clear, intuitive zoning for bakery, deli, produce, and ready-to-eat categories
Thoughtful visual merchandising that balances theatre and efficiency
Seamless integration of digital engagement and CRM touchpoints

Above: The fresh vegetables graphic with sub brand - "ЗДОРОВЫЙ ВЫБОР" translates as "Healthy Choice"

The store environment is calm, intuitive, and experience-led, with fresh food serving as both emotional and commercial anchor. Carefully zoned layouts guide customers through bakery, produce, deli, patisserie, and ready-to-eat destinations, supported by food-to-go zones for fast urban missions. Merchandising balances theatre with efficiency, curated assortments, premium materials, restrained signage, and live preparation areas maximise impact while maintaining operational discipline.

Why It Fits: Свеж & Fresh aims to succeed in the Moscow city-centre context by combining premium positioning with operational discipline. It scales quality rather than excess and delivers relevance through curated range, efficient layouts, and consistent execution across daily convenience, special-occasion shopping, and food-to-go missions.

Customer Experience Trends - Phygital:
Next-generation supermarkets are inherently phygital. AI personalisation, predictive availability, digital loyalty, and frictionless checkout operate invisibly, while physical environments deliver emotion through fresh food theatre, live preparation, intuitive layouts, and immersive storytelling.

Customers expect speed, relevance, inspiration, and trust at every touchpoint. Flexible formats, localised assortments, bold visual merchandising, and digitally informed design are essential to increase dwell time, basket size, loyalty, and lifetime value.

Grilled Chicken quote reads: "One of the most wonderful things in life is that, whatever we do, we can stop and make time for food." Ciabatta Sandwich quote reads: "Never work before breakfast; if you have to work before breakfast, eat first."

Свеж & Fresh reflects Moscow’s sophisticated food culture with a highly curated assortment tailored to local tastes, dietary preferences, and seasonal behaviour, while enabling global discovery. Above: Fresh rasberries graphic with sub brand - "ЗДОРОВЫЙ ВЫБОР" translates as "Healthy Choice".

Concept: This premium convenience format is designed for food lovers, creating an enhanced shopping "experience" with a focus on premium products and varied displays, departing from traditional supermarket layouts.

The store planning, presents a carefully curated selection of premium essentials: fresh fruits and vegetables, high-quality dairy and bakery items, gourmet snacks, ready-to-eat meals, beverages, and select household staples. 

As Europe’s retail landscape evolves in 2026 and 2027, success in premium supermarkets will depend on blending operational agility with consumer-centric innovation. Success will be measured in both commercial outcomes, sales, ROIC, and productivity, and social impact through ethical sourcing and carbon-conscious practices.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

Start Your Supermarket Transformation Today.

Partner with CampbellRigg to shape compelling retail environments that attract customers, increase spend, and build lasting brand loyalty. Schedule your consultation and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship city supermarket or an urban convenience store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.