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How a branding and retail design agency helps supermarket brands boost brand value, and trading performance.

Supermarket Design
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Supermarket Branding & Retail Design Agency | Boost Sales, Loyalty & Performance
Supermarket Branding & Retail Design Agency | Boost Sales, Loyalty & Performance
Supermarket Branding & Retail Design Agency | Boost Sales, Loyalty & Performance
Supermarket Branding & Retail Design Agency | Boost Sales, Loyalty & Performance

CampbellRigg helps supermarket brands translate their promise into physical environments that work commercially. We integrate branding, spatial design and visual merchandising to create shopper-centric stores that guide journeys naturally, elevate fresh departments and increase dwell time and basket spend.

Interior of a Whole Foods Market grocery store, specifically the produce section. Overhead signage highlights the store's "Quality Commitments" and "Standards".

The Challenge: Supermarkets Need Differentiated Performance, Not Just Design.
Supermarkets today operate in an increasingly competitive environment where price perception, quality expectations and shopper behaviour are constantly evolving.

Traditional store formats and generic branding fail to build emotional connection or drive measurable commercial outcomes, leading to stagnant sales, lower brand loyalty and under-optimised trading performance per square metre.

This image shows the interior of a brightly lit supermarket or grocery store with several people shopping.

The Strategic Solution: Integrating Branding with Retail Design & Layout
At CampbellRigg, we fuse brand strategy with retail design and customer experience insights to transform supermarkets into high-performance brand environments. Our approach prioritises shopper-centric layouts, fresh category engagement and behaviour-driven merchandising to deliver environments that not only look distinctive, but drive measurable commercial results.

This image shows a woman shopping for fresh produce in a supermarket with "Carrefour to go" logo.

What We Deliver:

  • Brand identity systems expressed through store environments, signage and storytelling
  • Experience-led layouts that improve shopper flow, dwell time and conversion
  • Fresh department visual merchandising that increases engagement and cross-category spend
  • Multi-format design strategies for urban, convenience and large-format stores
  • Digital-enabled merchandising and phygital integration
  • Scalable, modular design for efficient rollout and capital use
This image shows a grocery store worker standing in an aisle with the "Carrefour to go" logo visible.

1. Brand-Led Retail Identity
We build cohesive supermarket brand identities expressed across signage, interiors, wayfinding and merchandising, helping stores connect emotionally with shoppers and strengthen trust — a foundation for loyalty and repeat visits.

A grocery store worker holding a crate of tomatoes. The worker is wearing an apron with the logo and name "Свеж & Fresh". "Свеж & Fresh" is a brand associated with premium supermarkets.

2. Shopper-Centric Store Layouts
Optimised store journeys improve flow, sightlines and category adjacencies, increasing exploration and dwell time, key drivers of average basket size and conversion.

Whole Foods Market is a well-known supermarket chain that focuses on natural and organic products. The store is located in Manhattan West neighborhood of New York City.

3. Fresh Category Visual Merchandising
Fresh food departments, produce, bakery, deli and ready-to-eat, are curated to act as commercial anchor zones with sensory engagement, storytelling and clear category cues that improve spend and shopper satisfaction.

Whole Foods Market grocery store, produce section. The large, distinct "NATURALLY" sign is part of the store's environmental design.

4. Data-Driven Performance Design
Using behavioural insight and performance benchmarks, we plan layouts that improve trading performance per square metre, adapt to changing missions and scale across formats, from convenience to hypermarket.

Whole Foods Market butcher counter. Overhead signage highlights the store's "Animal Welfare Standards".

Measurable Business Outcomes You Can Expect
• 15-30% Sales Uplift via shopper-centric layouts and optimized visual merchandising.
• 20% Increase in Sales/M² through strategic zoning and improved flow.
• Stronger Brand Loyalty & Repeat Visits via immersive environments that reinforce identity.
• Higher Average Basket Spend with clear adjacencies tailored to shopper missions.

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Ready to Grow Brand Value and Trading Performance?

Let us show how great brand environments can transform your supermarket into a performance engine that engages shoppers, strengthens loyalty, and delivers measurable commercial value.