News and Views
Flagship & Standard Store Design and Branding for Technology Companies
In this article, we benchmark three contrasting approaches to telecoms flagship store design
at AT&T, Verizon and Singtel.
See how immersive store concepts bring telecom ecosystems to life, driving relevance, loyalty, and long-term brand equity.
Traditional telecom stores lack engagement and emotional connection. They struggle to showcase innovations like 5G or smart tech missing the chance to excite customers or communicate the brand’s evolving digital lifestyle promise.
CampbellRigg designs immersive telecom flagship stores that bring 5G, smart tech, and connected living to life, creating experiential zones that drive engagement, deepen loyalty, and establish retail as a brand destination.
CampbellRigg Agency helps telecom and technology companies redefine the role of the retail store in the 5G era. For brands like Megafon, Tele2, (Russia) and Play telecommunications company (Poland), we design flagship and standard formats that fuse cutting-edge technology with experiential storytelling. Each space is a showcase for innovation, smart living zones, mobility areas, and creator studios that bring invisible technology to life.
Our phygital approach connects apps, self-service kiosks, and store environments into one seamless customer experience. This integration improves wayfinding, increases dwell time, and elevates both brand perception and sales performance. We align every design with the brand’s visual language, creating environments that enhance engagement and deliver tangible ROI. CampbellRigg transforms telecom retail into lifestyle-driven destinations, boosting profitability, brand equity, and customer satisfaction.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
"I can confidently recommend CampbellRigg as a solid and reliable partner, refreshing Play Telecoms Poland."
Serdar Cetin Partner - Novator Partners LLP
when investing in our retail rebranding and interior design services
Elevate your brand with flagship experiences. CampbellRigg designs tech hubs
that reflect your future-facing identity.
Showcase innovation with purpose. CampbellRigg crafts spaces that position
your brand at the heart of digital life.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Whether it's a flagship branch or a network of micro-branches, we manage
and execute projects of all sizes—efficiently and effectively.
From retail banking to luxury private client lounges, our designs drive engagement,
elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
