News and Views
Focus: 5G Retail Innovation & Smart Technology Store Design
CampbellRigg transforms telecom retail with immersive storytelling zones that demystify 5G inspire customer curiosity, and convert interest into sales.
The Samsung KX London images below are examples of fearless telecom brands accelerate growth.

Create immersive telcom retail showcases that inspire, explain, and convert sales.
Bridge the gap between abstract services and customer understanding with multi-sensory, story-driven environments tailored to 5G innovation.
The Problem:
5G offers revolutionary capabilities, but its abstract nature makes it difficult for customers to understand. Traditional retail fails to translate technical benefits into emotional, tangible, or memorable experiences.
The Answer:
CampbellRigg designs immersive 5G retail environments using sensory storytelling, live demos, and interactive zones—turning invisible technology into compelling narratives that inform, inspire, and drive confident customer engagement.

CampbellRigg’s 5G retail design transforms technology into experience. We create immersive store environments where visitors can see, touch, and feel the benefits of smart connectivity. Through gaming arenas, smart home presentations, and interactive demo zones, customers experience innovation firsthand. Our holistic design strategy unites brand storytelling, digital interfaces, and sensory cues to create seamless experiences that build trust and curiosity. The result: more visitors, longer dwell times, higher spending, and stronger emotional connections.
From global telecom leaders to emerging tech brands, CampbellRigg helps translate complex 5G innovations into commercial success through purposeful, human-centered design.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

"I can wholeheartedly recommend CampbellRigg as a solid and reliable partner that has revitalized Play Telecoms Poland." Serdar Cetin Partner - Novator Partners LLP

Bridge the gap between abstract services and customer understanding with multi-sensory, story-driven environments tailored to CampbellRigg 5/6G innovation strategies.

Showcase 5G’s power through immersive demos, curated tech zones, and spatial storytelling by CampbellRigg’s award-winning retail design team.

Schedule your consultation today and receive a free quote.
Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.
Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.
Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.
Scalable Project Delivery:
Whether it's a flagship technology store, an urban network or mall micro-branches, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.
Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.



