Discover Elkjøp's Norway, City Centre, and Phone House store concepts, designed to drive omnichannel traffic, engagement, and returns.

The Customer Experience:
Shoppers enjoy true channel fluidity: reserve online, collect same-day in store, summon a digital expert, or complete purchases via mobile checkout. Personalized search and recommendations follow customers across device and store, while in-store touchpoints (kiosks, staff notifications, digital shelf extensions) surface relevant inventory and tutorials. The experience feels effortless, fast pick-up, clear stock visibility, and helpful in-store advice, converting one-time buyers into frequent customers and increasing average order value through contextual upsell and cross-sell at the moment of purchase.

Our Focus & Expertise:
We design omni-channel retail systems and store operations that turn click-and-collect into a commercial advantage. Our team blends retail strategy, systems architecture (API/MACH), UX, and store process design to deliver real-time inventory, personalized customer journeys, and efficient fulfilment workflows. We align e-commerce platforms with store-level operations, and optimise layouts for fast pickup. The result: measurable uplift in conversion, reduced fulfilment cost, higher store throughput and stronger loyalty across urban, megastore, mall and travel-retail formats.

Benchmark Analysis:
Elkjøp demonstrates how a leading Nordic electronics retailer turns omni-channel capability into a market advantage. By pairing a MACH-style, API-first architecture (principles that guide the creation of a modular and interoperable technology system that allows businesses to adapt quickly to change) with a robust personalization layer, Elkjøp links online browsing and buying to fast in-store fulfilment and digital in-store experiences.

The retailer’s model features real-time inventory across hundreds of stores, same-day click-and-collect, and staff mobile notifications that let employees answer customer calls, prepare orders, and upsell at pick-up. Interactive in-store tools, video chat with experts, large touchscreens and digital shelf extensions, bridge the catalogue gap and make extended assortments available instantly. Data and AI deliver contextual recommendations, improve search relevance and inform category layout changes to boost conversion.

Operationally, the system reduces failed fulfilment, shortens pickup times, and raises per-square-metre productivity by matching assortments to local demand. For retailers seeking to modernize, the lesson is clear: combine cloud-native architecture, unified customer profiles and streamlined store processes to create a frictionless omnichannel promise that shoppers recognise and value. Elkjøp’s case illustrates measurable uplift in sales and customer satisfaction when technology, store design, branding and merchandising systems are tightly aligned.