News and Views
Fashion store interior design and brand transformation into Physical Retail Spaces
Translating Fashion Identity into Space and Experience. Our benchmarks include The North Face
Brooklyn NYC, Nike House of Innovation Store Tokyo, and Tom Tailor Hamburg. Leaders in
immersive retail design, brand story telling and store planning.
(Projects attributed to: Chele McKee, Accept & Proceed and CampbellRigg)
Create sensory, story-driven retail spaces that deepen brand connection and invite customer discovery.
Fashion retailers face a new reality, digital-first consumers expect more than products; they want to feel the brand. Many physical stores fail to capture this emotion, relying on outdated layouts, generic aesthetics, and fragmented storytelling. Without sensory cues or experiential zones, even strong brands risk losing their identity in the physical world.
At CampbellRigg, we design fashion retail spaces that turn brand identity into immersive, sensory experiences. Through storytelling architecture, curated materials, lighting, and sound, we translate a brand’s values into touchable emotion. Our experiential environments deepen engagement, encourage social sharing, and transform physical stores into powerful stages for brand expression and customer connection.
Today’s most impactful retail environments do more than sell, they express. Brands are partnering with design agencies to transform physical spaces into immersive brand experiences that speak to identity, values, and lifestyle.
This goes beyond signage and colour schemes. From scent and soundscapes to interactive storytelling zones and Instagram-able features, these spaces are designed to trigger emotion, extend dwell time, and amplify brand memorability.
Discover how CampbellRigg helps leading brands use experiential retail design to translate their DNA into every surface, fixture, and customer interaction, turning stores into destinations that customers don’t just visit, but feel and share.
Experience and Focus:
CampbellRigg is a global retail design and branding agency specialising in translating fashion brand identity into immersive physical environments. We partner with forward-thinking fashion retailers to create stores that embody their DNA, through space, material, light, and emotion.
Our multidisciplinary team of brand strategists, architects, and interior designers craft experiential retail concepts that merge creativity with commercial performance. Each environment is designed to heighten sensory connection, extend dwell time, and amplify brand storytelling, from flagship destinations to small-format boutiques.
We go beyond aesthetics to deliver end-to-end brand experience, aligning physical space with marketing, digital, and customer journey strategies. Whether designing interactive zones, influencer-ready spaces, or scalable retail formats, our work ensures every touchpoint strengthens identity and drives engagement.
With successful projects across Europe, and the Middle East, CampbellRigg empowers fashion brands to break boundaries, captivate audiences, and deliver measurable business growth through bold, experience-led design.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
"I am very pleased with the very good job that Campbell and his
team have done to help us create our new look, and have no
hesitation In recommending CampbellRigg for their
excellent work in a very challenging retail environment."
sales growth, deeper engagement, and measurable brand elevation.
layouts and optimized fashion retail design strategies.
the strategy into powerful in-store experiences. As shown in the images above
and below, the new concept combines design consistency with commercial
performance, aiming for a sales increase of over 20% through customer-
centric layouts and optimized merchandising.
shopper-centric layouts and optimized merchandising design strategies.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Whether it's a flagship hypermarket fashion store or a network of fashion convenience stores, we manage and execute projects of all sizes, efficiently and effectively.
From retail fashion trends to multi-format brand environments, our designs drive engagement, elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
