Fashion store interior design and brand transformation into Physical Retail Spaces

Translating Fashion Identity into Space and Experience:
Our benchmarks include The North Face Brooklyn NYC, Nike House of Innovation Store Tokyo, and Tom Tailor Hamburg. Leaders in immersive retail design, brand story telling and store planning. (Projects attributed to: Chele McKee, Accept & Proceed and CampbellRigg)

Create sensory, story-driven retail spaces that deepen brand connection and invite customer discovery.

The Problem:
Fashion retailers face a new reality, digital-first consumers expect more than products; they want to feel the brand. Many physical stores fail to capture this emotion, relying on outdated layouts, generic aesthetics, and fragmented storytelling. Without sensory cues or experiential zones, even strong brands risk losing their identity in the physical world.

The Answer:
At CampbellRigg, we design fashion retail spaces that turn brand identity into immersive, sensory experiences. Through storytelling architecture, curated materials, lighting, and sound, we translate a brand’s values into touchable emotion. Our experiential environments deepen engagement, encourage social sharing, and transform physical stores into powerful stages for brand expression and customer connection.

Shopper Experience Focus:
Today’s most impactful retail environments do more than sell, they express. Brands are partnering with design agencies to transform physical spaces into immersive brand experiences that speak to identity, values, and lifestyle.

This goes beyond signage and colour schemes. From scent and soundscapes to interactive storytelling zones and Instagram-able features, these spaces are designed to trigger emotion, extend dwell time, and amplify brand memorability.

Discover how CampbellRigg helps leading brands use experiential retail design to translate their DNA into every surface, fixture, and customer interaction, turning stores into destinations that customers don’t just visit, but feel and share.

Experience and Focus:
CampbellRigg is a global retail design and branding agency specialising in translating fashion brand identity into immersive physical environments. We partner with forward-thinking fashion retailers to create stores that embody their DNA, through space, material, light, and emotion.

Our multidisciplinary team of brand strategists, architects, and interior designers craft experiential retail concepts that merge creativity with commercial performance. Each environment is designed to heighten sensory connection, extend dwell time, and amplify brand storytelling, from flagship destinations to small-format boutiques.

We go beyond aesthetics to deliver end-to-end brand experience, aligning physical space with marketing, digital, and customer journey strategies. Whether designing interactive zones, influencer-ready spaces, or scalable retail formats, our work ensures every touchpoint strengthens identity and drives engagement.

With successful projects across Europe, and the Middle East, CampbellRigg empowers fashion brands to break boundaries, captivate audiences, and deliver measurable business growth through bold, experience-led design.

CampbellRigg reimagines flagship fashion destinations across Europe and the East, delivering significant sales growth, deeper engagement, and measurable brand elevation.

Engage customers with immersive environments that tell your brand’s visual story and drive conversion.

Optimize retail layout to enhance footfall, browsing time, and conversion with data-driven design.

Partner with CampbellRigg to unlock 15% to 30% sales uplifts by using shopper-centric layouts and optimized fashion retail design strategies

Tom Tailor collaborated with CampbellRigg to redefine its brand identity, translating strategy into powerful in-store experiences. As shown in the images above and below, the new concept unites design consistency with commercial performance, targeting a 20%+ sales uplift through shopper-focused layouts and optimized merchandising. 

Rebranding and re-engineering:
We create immersive fashion interiors that build brand identity and engage shoppers at every touchpoint.

Today’s mid-market customers expect simplicity, clarity, and lifestyle relevance, with growing demand for gender and age-specific merchandising cues that support intuitive navigation in-store.

Flexible, scalable digital media concepts engineered for rapid rollouts, seasonal refreshes, and brand consistency across locations.

Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.

Drive up to 30% ROI:
Increase average basket by 18% with CampbellRigg’s tailored space planning and intuitive store navigation designs.

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship fashion store, an urban network or mall store, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.