News and Views
Telecom & Tech Unite Digital-First Design, apps, kiosks, and stores
Explore how digital tools, from kiosks to apps, transform telecom retail into
seamless, self-directed customer experiences. In this article, we benchmark three
contrasting approaches to telecoms Digital First Store & Kiosk design
at Tele2, Wired Store by Verizon and Singtel space-efficient micro-retail formats
that boost engagement and drive conversions.
Telecom brands are shaping the future of in-store experience through design and technology.
The Problem:
Traditional telecom stores rely heavily on staff and outdated processes, creating bottlenecks, long wait times, and disconnected journeys that frustrate tech-savvy customers and fail to support omnichannel engagement.
The Answer:
CampbellRigg designs digital-first telecom environments where kiosks, apps, and signage streamline experiences, empower self-service, reduce friction, and deliver seamless integration between physical stores and digital channels.
The future of telecom retail is phygital—a fusion of physical experience and digital innovation. CampbellRigg designs digital-first telecom stores that eliminate friction, reduce queue times, and connect online and offline journeys through smart technology. Interactive kiosks, mobile apps, and digital signage enhance autonomy and speed, helping customers configure plans, test devices, and manage accounts seamlessly. These intelligent spaces not only improve user experience but also drive measurable commercial gains: higher dwell time, increased spend, and stronger brand affinity. We align interior design with visual identity, ensuring a consistent brand presence across all touchpoints. By integrating technology into the core of the retail experience, CampbellRigg enables telecom and tech brands to deliver more efficient operations, greater engagement, and sustainable ROI—turning every visit into an opportunity for connection and conversion.
Traditional telecom stores rely heavily on staff and outdated processes, creating bottlenecks, long wait times, and disconnected journeys that frustrate tech-savvy customers and fail to support omnichannel engagement.
CampbellRigg designs digital-first telecom environments where kiosks, apps, and signage streamline experiences, empower self-service, reduce friction, and deliver seamless integration between physical stores and digital channels.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
"I can confidently recommend CampbellRigg as a solid and reliable partner, refreshing Play Telecoms Poland."
Serdar Cetin Partner - Novator Partners LLP
Launch high-impact micro-stores that convert. CampbellRigg designs agile telecom spaces for malls
and airports, maximising visibility, reach, and customer engagement.
CampbellRigg benchmarks best-in-class brands like Singtel to elevate telecom visibility in high-footfall zones.
Partner with us to design dynamic, space-efficient micro-retail formats
that boost engagement and drive conversions.
"Schedule a consultation today and Get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Whether it's a flagship branch or a network of micro-branches, we manage
and execute projects of all sizes—efficiently and effectively.
From retail banking to luxury private client lounges, our designs drive engagement,
elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
