News and Views
Elgiganten Mega Stores Norway City Tech Retail Formats Driving Profitability.
Elevate your tech stores through strategic rebranding and
immersive, customer-centric design.
We turn stores into conversion engines, fast track click-and-collect, price-match promotions,
amazing interior design, planning, visual merchandising and branding
Discover Elgiganten’s Norwegian, City Centre, and Mega Store concepts built to boost traffic, engagement, and omnichannel returns.
Elgiganten faces a classic omnichannel friction: customers expect fast, price-competitive online shopping plus immediate access to in-store stock, flexible delivery and trustworthy aftercare. Legacy systems, fragmented inventory visibility, and varying store fulfilment processes cause order delays, excess returns, and inconsistent service across channels. This erodes loyalty and prevents upsell opportunities. Competing pure-play e-retailers and marketplaces intensify margin pressure, while modern customers reward seamless click-and-collect and swift fulfilment, areas requiring operational and tech alignment to meet modern expectations urgently.
The Answer:
LThe answer is a unified omnichannel model that ties e-commerce, store inventory, logistics and fulfilment into a single operational flow. Real-time stock visibility, rapid click-and-collect (60–120 minutes), clear communications, and consistent local store fulfilment reduce lead times and cancelled pickups. Pricing policies such as price match, extended returns, and integrated repair or trade-in services build trust. Automation, store orchestration and data analytics enable smarter replenishment, performance KPIs and continuous improvement cycles, delivering consistent ROI and stronger customer retention.
The Customer Experience:
Customers enjoy streamlined choice and certainty: browse online, reserve or buy, and collect in-store within hours with clear SMS or app notifications at every step. Flexible payment, financing and trade-in options are offered; knowledgeable staff access online orders and preferences to advise on complementary products. If service is required, Elgiganten’s repair network and return processes simplify lifecycle decisions. The result is fast fulfilment, predictable returns, confident purchases, helpful in-store advice and loyalty incentives that make buying electronics low-risk and time-efficient.
Our Focus & Expertise:
Our focus is implementing pragmatic omnichannel operations for high-volume consumer electronics retail across the Nordics. We specialise in integrating POS systems, e-commerce platforms, store inventory and local fulfilment to enable reliable click-and-collect and same-day dispatch. Expertise includes inventory orchestration, queue and in-store flow management, pricing strategy (including price match), and after-sales services like repair and refurbishment. We map customer journeys, optimise store processes, deploy analytics and automation to cut fulfilment costs while improving conversion, basket size and lifetime value for Nordic customers.
Benchmark Analysis:
Elgiganten dominates Nordic consumer electronics but faces the same omnichannel challenges as large retailers: customers demand rapid online ordering, transparent pricing, immediate in-store availability and reliable aftercare. The company’s strengths, broad store network, price-match policies, strong repair and trade-in services, and a large logistics footprint, create a platform to solve those expectations.
The solution is operational and technical integration: unify online inventory with store stock, automate store fulfilment orchestration, and improve communications so click-and-collect orders are ready within the promised timeframe. Implementing real-time stock, standardised store pickup SLAs, and a clear customer notification flow reduces cancellations and returns while improving sales conversion and add-on revenue. Back-office automation and analytics optimise replenishment and promotions locally, while queue and flow management improve in-store service capacity.
Measurable outcomes include faster fulfilment, higher conversion rates, lower returns, improved NPS and stronger lifetime value. It boosts conversion, NPS and retention while cutting returns and operational costs. This integrated approach positions Elgiganten to defend price-sensitive shoppers, monetise stores as fulfilment hubs, and build a resilient, loyalty-driven omnichannel business in Norway.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
“M.Video, the leading consumer electronics retailer in Russia,
has enjoyed a productive and positive collaboration with
CampbellRigg. I wholeheartedly recommend them as a reliable
partner and an innovative creator of retail design.”
Alexander Tynkovan President and CEO - M.Video
At CampbellRigg, we combine lifestyle and learning to create tech-driven stores
that boost profitability and transform the brand.
customer-centric layouts and optimized retail design strategies.
CampbellRigg combines technology, layout, and brand storytelling
to build a future-proof retail ecosystem.
The refreshed concept blends high-impact store design with commercial precision, boosting
like-for-like sales by 32% through shopper-led layouts and smarter merchandising.
The image above shows M.Video’s store planning, while the image below
illustrates customer circulation.
“Schedule your consultation today and receive a free quote.”
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures
your project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior
designers, and graphic designers, collaborating to create
seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia,
we combine international experience with local market understanding.
Whether it's a flagship technology store, an urban network or mall micro-branches,
we manage and execute projects of all sizes, efficiently and effectively.
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating
customer experience, and driving tangible business results.
From rebranding and marketing campaigns to spatial design androllout,
we provide an integrated service tailored to your goals.
