News and Views
Digital-First Design, Apps, Kiosks and Stores Telecommunications & Technology
Discover how digital tools, from kiosks to apps, transform telecom retail into seamless, self-directed
customer experiences. In this article, we compare three contrasting approaches to Digital-First Store
and Kiosk design: Tele2, Verizon’s Wired Store, and Singtel’s space-efficient
micro-retail formats that boost engagement and drive conversions.
Telecom brands are shaping the future of in-store experience through design and technology.
The Problem:
Traditional telecom stores rely heavily on staff and outdated processes, creating bottlenecks, long wait times, and fragmented customer journeys. Tech-savvy customers are frustrated, and omnichannel strategies are not fully supported.
The Solution:
CampbellRigg designs digital-first telecom environments where kiosks, apps, and digital signage optimize experiences, enable self-service, reduce friction, and seamlessly integrate physical stores with digital channels.
The future of telecom retail is phygital—a fusion of physical experience and digital innovation. Interactive kiosks, mobile apps, and digital displays enhance autonomy and speed, helping customers choose plans, configure devices, and manage accounts. These intelligent spaces improve user experience, increase dwell time, spending, and brand loyalty. By aligning interior design with visual identity, we ensure consistent brand presence across all touchpoints.
Our Four-Step Process:
1. Book a free consultation.
2. Co-create a bespoke brief.
3. Execute the creative work rapidly.
4. See increases in sales, brand loyalty, and market share.
I can wholeheartedly recommend CampbellRigg as a solid and reliable partner that has revitalized Play Telecoms Poland."
Serdar Cetin Partner - Novator Partners LLP
Launch high-impact micro-stores: CampbellRigg designs agile telecom spaces for malls
and airports that maximize visibility, reach, and customer engagement.
We benchmark best-in-class brands like Singtel to elevate telecom visibility in high-footfall zones.
Partner with us to develop dynamic, space-efficient micro-retail formats
that drive engagement and conversions.
"Schedule a consultation today and get a free quote."
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.
With successful projects delivered across Europe, the Middle East, and Asia,
we combine international experience with local market understanding.
Whether it's a flagship branch or a network of micro-branches, we manage
and execute projects of all sizes—efficiently and effectively.
From retail banking to luxury private client lounges, our designs drive engagement,
elevate customer experience, and deliver measurable commercial results.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
