Bring Your Technology Brand to Life Through Retail Design Multi-Format Stores.

In 2026, technology and telecom retail success is no longer just about the devices on the shelf, it’s about the story, experience, and brand promise you communicate. CampbellRigg fuses brand strategy with retail design to create shopper-centric stores that guide journeys naturally, elevate key product zones, and increase dwell time, basket size, and customer loyalty.

Our global perspective draws on benchmarking insights from projects including Cell Telecom, South Africa (Agency: SHFT) and AT&T, Chicago USA (Agency: CallisonRTKL) and Tele2, Moscow Russia (Agency: CampbellRigg).

From concept to rollout, every visual merchandising display, experience zone, and interactive demo area becomes part of a unified narrative that strengthens brand recall and drives measurable commercial outcomes. Whether flagship, urban compact, or airport travel store, we design environments that reflect brand promise and optimize trading performance.

How a Branding & Retail Design Agency Can Help Technology & Telecom Brands

1. Strengthening Brand Value
We craft cohesive brand identity systems that unify signage, screens, POS materials, storytelling panels and spatial graphics, creating emotional connections that reinforce brand recall.

Cohesive Brand Identity Systems: Across signage, screens, POS materials, and storytelling panels to reinforce quality and brand recall.

Brand-Led Space Experience: Flagship, compact, or city-store layouts that express premium, sustainable, or innovative brand values.

2. Increasing Brand Loyalty
Personalised wayfinding, interactive demo zones and loyalty‑driven engagement features turn first‑time visitors into repeat shoppers.

Localisation & Community Identity: Spaces and displays that reflect local tech trends, community initiatives, or regional products to resonate with shoppers globally.

3. Transforming Visual Merchandising of Key Departments
From connected home devices to wearables and audio zones, we design experiential merchandising anchored in hands‑on interaction, sensory appeal, and AR/VR‑enabled discovery spaces.

Sensory Engagement & Interactive Theatre: Hands-on demo zones, AR/VR experiences, live workshops, and interactive displays.

Strategic Planograms & Signage: Placement of high-margin or high-engagement products in prime locations to drive cross-category purchases.

Digital-Enabled Merchandising: Screens with dynamic content, real-time promotions, and personalized messaging.

4. Driving Trading Performance per Square Metre
Optimised layouts, data‑informed zoning and clear shopper pathways increase.
Shopper-Centric Layouts: Clear pathways, visual decompression zones, natural sightlines, and category adjacencies encourage exploration and longer dwell times.

Data-Driven Zoning & Merchandising: Behavioural insights and predictive analytics to optimize hot spots, reduce friction, and increase conversion.

Modular & Scalable Formats: Flexible layouts for small urban stores, flagship stores, or large-format retail maximize capital efficiency and maintain consistent performance.

Discover how CampbellRigg helps tech and telecom brands grow sales, loyalty, and trading performance per square metre with brand-led retail design, immersive experiences.

Above: Advertising campaign for Tele2 Russia. The ad campaign and tagline, "We convert strategic creativity into commercial success" and "другие правила" (Russian for "other rules"), are associated with the brand strategy developed by the design agency Campbell Rigg.

Above: The prominent text on the storefront emphasizes simplicity, honesty, and value.

Measurable Business Outcomes You Can Expect
• 16-27% Sales Uplift via shopper-centric layouts and optimized visual merchandising.
• 18% Increase in Sales/M² through strategic zoning and improved flow.
• Stronger Brand Loyalty & Repeat Visits via immersive environments that reinforce identity.
• Higher Average Basket Spend with clear adjacencies tailored to shopper missions.

Next Steps:
1. Book a consultation call for free
2. Co-create a bespoke retail design brief
3. Execute the creative concept efficiently
4. Track measurable increases in sales, loyalty, and market share

Global Expertise.

1. Fast Turnarounds & Market-Ready: Agile teams delivering store design, rollout, and rebranding projects worldwide.
2. End-to-End Expertise: Brand strategy, space planning, interior architecture, and visual merchandising.
3. Local Insights, Global Standards: Designs optimized for local consumer behavior across Europe, Middle East, Americas, and APAC.
4. Scalable & Modular: Solutions from compact urban stores to flagship mega-retail formats.