Flagship & Standard Store Design and Branding for Technology Companies

In this article, we benchmark three contrasting approaches to telecoms flagship store design at AT&T, Verizon and Singtel.

Showcase innovation with purpose. CampbellRigg crafts spaces that position your brand at the heart of digital life.

See how immersive store concepts bring telecom ecosystems to life, driving relevance, loyalty, and long-term brand equity.

The Problem:
Traditional telecom stores lack engagement and emotional connection. They struggle to showcase innovations like 5G or smart tech missing the chance to excite customers or communicate the brand’s evolving digital lifestyle promise.

The Answer:
CampbellRigg designs immersive telecom flagship stores that bring 5G, smart tech, and connected living to life, creating experiential zones that drive engagement, deepen loyalty, and establish retail as a brand destination.

CampbellRigg Agency helps telecom and technology companies redefine the role of the retail store in the 5G era. For brands like Megafon, Tele2, (Russia) and Play telecommunications company (Poland), we design flagship and standard formats that fuse cutting-edge technology with experiential storytelling. Each space is a showcase for innovation, smart living zones, mobility areas, and creator studios that bring invisible technology to life.

Our phygital approach connects apps, self-service kiosks, and store environments into one seamless customer experience. This integration improves wayfinding, increases dwell time, and elevates both brand perception and sales performance. We align every design with the brand’s visual language, creating environments that enhance engagement and deliver tangible ROI. CampbellRigg transforms telecom retail into lifestyle-driven destinations, boosting profitability, brand equity, and customer satisfaction.

Our Four-Step Process:
1. Book a consultation call for free
2. Co-create a bespoke brief 
3. We execute the creative work fast
4. You see sales, brand loyalty and market share uplift

"I can confidently recommend CampbellRigg as a solid and reliable partner, refreshing Play Telecoms Poland." Serdar Cetin Partner - Novator Partners LLP

Telecom flagship store concepts experience increase in like-for-like sales and a 25% to 40% rise in footfall when investing in our retail rebranding and interior design services.

Elevate your brand with flagship experiences. CampbellRigg designs tech hubs that reflect your future-facing identity.

Schedule your consultation today and receive a free quote.

Cost-Effective Excellence:
Our pricing structure is highly competitive, offering exceptional value without compromising on quality or creativity.

Rapid Execution:
We move fast. From concept to implementation, our agile team ensures your project is delivered on time and to the highest standards.

Multidisciplinary Expertise:
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers, collaborating to create seamless, end-to-end brand environments.

Global Reach, Local Insight:
With successful projects delivered across Europe, the Middle East, and Asia, we combine international experience with local market understanding.

Scalable Project Delivery:
Whether it's a flagship technology store, an urban network or mall micro-branches, we manage and execute projects of all sizes, efficiently and effectively.

Proven Track Record:
Our designs evolve branch networks from purely transactional spaces into experiential, relationship-focused brand environments, enhancing engagement, elevating customer experience, and driving tangible business results.

Full-Service Creative Agency:
From rebranding and marketing campaigns to spatial design and rollout, we provide an integrated service tailored to your goals.