News and Views
Boost Sales and Enhance Customer Experience Through Supermarket Layout Design
Transform your grocery performance with CampbellRigg’s store layout strategies, engineered to drive
traffic, extend dwell time, and grow sales. Our benchmark projects, MMM Migros, Istanbul
and Safeway Mega Store, London, showcase the future of impactful
grocery branding and design.
(Projects attributed to: CampbellRigg)
Transform your store layout for smarter shopping and greater profitability.
The Problem:
Outdated supermarket layouts and poor zoning interrupt the natural flow of shoppers, limit dwell time, and reduce opportunities for impulse and cross-category purchases. These inefficiencies lead to lower conversion rates, weaker brand engagement, and underperforming sales across key departments—ultimately impacting overall profitability and customer loyalty.
The Answer:
At CampbellRigg Design Agency, we transform supermarket layouts into measurable sales drivers. Our design approach prioritizes the shopper experience, creating intuitive store journeys, well-defined category zones, and visually engaging spaces that reflect your brand identity. Using behavioural insights and modular planning, we optimise flow and sightlines to encourage exploration, increase dwell time, and strengthen loyalty. The result is a customer-focused environment that enhances satisfaction, boosts conversion, and delivers sustainable ROI. From concept to implementation, every design decision we make supports smarter shopping and greater profitability.
At CampbellRigg Design Agency, we transform supermarket layouts into measurable sales drivers. Our design approach prioritizes the shopper experience, creating intuitive store journeys, well-defined category zones, and visually engaging spaces that reflect your brand identity. Using behavioural insights and modular planning, we optimise flow and sightlines to encourage exploration, increase dwell time, and strengthen loyalty. The result is a customer-focused environment that enhances satisfaction, boosts conversion, and delivers sustainable ROI. From concept to implementation, every design decision we make supports smarter shopping and greater profitability.
Shopper Experience Focus:
The CampbellRigg Design Agency, helps supermarkets turn layout strategy into a measurable sales advantage. Our modern supermarket designs put the shopper experience first, creating clear journeys, impactful category zones, and inviting visual touchpoints that strengthen brand identity. Each layout is built to guide shoppers naturally, simplify decision-making, and highlight fresh and high-value ranges. The result: higher conversion, improved loyalty, and greater in-store satisfaction. We combine behavioural insights with design creativity to transform your store into a profitable, experience-led environment. Transform your store layout for smarter shopping and greater profitability.
The CampbellRigg Design Agency, helps supermarkets turn layout strategy into a measurable sales advantage. Our modern supermarket designs put the shopper experience first, creating clear journeys, impactful category zones, and inviting visual touchpoints that strengthen brand identity. Each layout is built to guide shoppers naturally, simplify decision-making, and highlight fresh and high-value ranges. The result: higher conversion, improved loyalty, and greater in-store satisfaction. We combine behavioural insights with design creativity to transform your store into a profitable, experience-led environment. Transform your store layout for smarter shopping and greater profitability.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
"I am very pleased with the very good job that Campbell and his
team have done to help us create our new look, and have no
hesitation In recommending CampbellRigg for their
excellent work in a very challenging retail environment."
Drive basket size by aligning adjacencies to shopper missions, cross-selling products naturally and effectively.
Master the modern supermarket store layout for maximum shopper impact.
Master the modern supermarket store layout for maximum shopper impact.
Partner with Campbell Rigg to unlock 15% to 30% sales uplifts by using shopper-centric
layouts and optimized grocery design strategies.
layouts and optimized grocery design strategies.
"Schedule a consultation today and Get a free quote."
Cost-Effective Excellence
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
Rapid Execution
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
We move fast. From concept to implementation, our agile team ensures your
project is delivered on time and to the highest standards.
Multidisciplinary Expertise
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
Our team brings together seasoned brand strategists, architects, interior designers, and graphic designers—collaborating to create seamless, end-to-end brand environments.
Global Reach, Local Insight
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
With successful projects delivered across Europe, the Middle East, and Asia, we combine
international experience with local market understanding.
Scalable Project Delivery
Whether it's a flagship hypermarket, supermarket or a network of micro-convenience, we manage and execute projects of all sizes, efficiently and effectively.
Whether it's a flagship hypermarket, supermarket or a network of micro-convenience, we manage and execute projects of all sizes, efficiently and effectively.
Proven Track Record
From retail supermarkets trends to multi-format brand environments, our designs drive engagement, elevate customer experience, and deliver measurable commercial results.
From retail supermarkets trends to multi-format brand environments, our designs drive engagement, elevate customer experience, and deliver measurable commercial results.
Full-Service Creative Agency
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
From rebranding and marketing campaigns to spatial design and
rollout, we provide an integrated service tailored to your goals.
