News and Views
Private banking and VIP lounge interior design
Design plays a critical role in creating this experience. We focus on layered textures, natural materials such as timber and stone, bespoke lighting, acoustic insulation for discretion, and ambient elements like scent and sound.

Money is only a tool - The Difference is Access
Recent trends in private banking and VIP lounge design reflect a clear and growing shift toward creating highly exclusive, hospitality-inspired environments within traditional bank branches. As the expectations of high-net-worth individuals evolve, financial institutions are reimagining their “phygital”, physical and digital, spaces to deliver more than just financial services — they are designing immersive experiences that emphasize privacy, comfort, and a heightened level of personal attention.

One of the most significant developments in this sector is the introduction of private zones or VIP lounges within bank branches, reserved exclusively for wealth clients. These spaces are purposefully separated from the main banking environment, not only in layout but in tone and atmosphere. Drawing inspiration from luxury hotels, airlines, airport lounges and private members’ clubs, they are designed to make clients feel valued, relaxed, and at ease during even the most sensitive financial conversations.

This shift is driven by a broader lifestyle trend among affluent clients, who are used to premium service in aviation, luxury hospitality, and retail. Increasingly, they expect the same level of curated experience from their banks. They value environments that reflect their identity and time, preferring thoughtful, brand-rich spaces over generic service points.


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