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Emporium successful city centre shopping mall design and planning.
Visionary city shopping
Innovative Trends in Shopping Mall and Food Court Retail Branding and Design.
In the realm of retail interior planning for shopping malls, our goal is to optimise the Gross Leasable Area (GLA) to create a vibrant retail wonderland that engages consumers at every turn. This article showcases design concepts and mall formats intended to inspire operators and management teams to rethink and revitalise the shopping mall experience.
Benchmarking Best Practices
As part of our ongoing commitment to shopping centre design renewal, we continuously analyse best-in-class mall operations globally. A recent visit to the Emporium Melbourne in the heart of Australia's city centre provided valuable insights into cutting-edge mall design. The images featured in this article capture the essence of this benchmark visit, alongside additional visuals sourced from the Internet.
As part of our ongoing commitment to shopping centre design renewal, we continuously analyse best-in-class mall operations globally. A recent visit to the Emporium Melbourne in the heart of Australia's city centre provided valuable insights into cutting-edge mall design. The images featured in this article capture the essence of this benchmark visit, alongside additional visuals sourced from the Internet.
Emporium Melbourne: A Fusion of Experience
Emporium Melbourne's design encompasses 225 stores that blend fashion, culture, food, and art. The mall features an eclectic mix of Australian and international designers, innovative retail concepts, flagship stores, and world-class architecture. Traditional planning techniques that often rely heavily on anchor tenants have been skilfully reimagined at Emporium Melbourne through intelligent retail planning and interior design.
Emporium Melbourne's design encompasses 225 stores that blend fashion, culture, food, and art. The mall features an eclectic mix of Australian and international designers, innovative retail concepts, flagship stores, and world-class architecture. Traditional planning techniques that often rely heavily on anchor tenants have been skilfully reimagined at Emporium Melbourne through intelligent retail planning and interior design.
This innovative mall approach incorporates value-added elements that address the convenience of online shopping while redefining the mall as a contemporary city centre and community hub.
A Modern Urban Environment
The Emporium Melbourne is an interconnected, high-end vertical retail space that harmonises with iconic department stores like Myer and David Jones, as well as notable attractions such as GPO Melbourne, The Strand Arcade, and Melbourne Central. The design mirrors the character and shopping experience found in Melbourne's renowned laneways and features the larger retail footprints required by international brands such as Uniqlo, TopShop, and Zara.
The Emporium Melbourne is an interconnected, high-end vertical retail space that harmonises with iconic department stores like Myer and David Jones, as well as notable attractions such as GPO Melbourne, The Strand Arcade, and Melbourne Central. The design mirrors the character and shopping experience found in Melbourne's renowned laneways and features the larger retail footprints required by international brands such as Uniqlo, TopShop, and Zara.
Developed by GIC and CFS Retail Trust Property Group at a cost of $1.2 billion, the project took nearly seven years to complete. The Buchan Group oversaw the planning and design of the centre, which boasts 48,000 square meters of GLA for retail stores and eateries.
Food Court Trends: A Culinary Experience
Emporium Melbourne’s Café Food Court sets itself apart by offering 30 healthy and fast food choices, catering to health-conscious shoppers while still providing indulgent options. This carefully curated space does not feature American fast-food chains; instead, it is home to eateries like I Love Pho, Chinta Ria, Jimmy Grant's, and Charlie & Co.
Emporium Melbourne’s Café Food Court sets itself apart by offering 30 healthy and fast food choices, catering to health-conscious shoppers while still providing indulgent options. This carefully curated space does not feature American fast-food chains; instead, it is home to eateries like I Love Pho, Chinta Ria, Jimmy Grant's, and Charlie & Co.
“I believe people love their food, and they're always seeking new and interesting culinary experiences,” says Campbell Rigg.
Creating Meaningful Retail Experiences
While online shopping may be economical and convenient, it lacks the depth and engagement offered by a well-crafted retail brand strategy combined with elegant interior design in shopping malls. By providing an extensive array of experience-focused shopping opportunities, Emporium Melbourne and its tenants aim to illuminate the potential of the physical retail environment.
While online shopping may be economical and convenient, it lacks the depth and engagement offered by a well-crafted retail brand strategy combined with elegant interior design in shopping malls. By providing an extensive array of experience-focused shopping opportunities, Emporium Melbourne and its tenants aim to illuminate the potential of the physical retail environment.
Join the Conversation
If you're interested in exploring your shopping mall design or refurbishment program, branding, digital, and social media needs, we invite you to reach out to us for a conversation. Together, we can redefine the shopping experience for today’s discerning consumers.
If you're interested in exploring your shopping mall design or refurbishment program, branding, digital, and social media needs, we invite you to reach out to us for a conversation. Together, we can redefine the shopping experience for today’s discerning consumers.
