News and Views
Creating Memorable Mall Experiences Through Branding and Wayfinding
Add 10% to15% leasing rate improvement by converting underperforming zones
into clearly branded lifestyle clusters.
Today’s most successful malls are more than shopping venues. They are cultural, leisure, and lifestyle hubs. Forward-thinking developers partner with design agencies to turn malls into branded destinations where every element, from entrances to corridors reflects identity, purpose, and community.
The Problem:
Malls lose impact when spaces feel generic and navigation is confusing, resulting in missed opportunities for brand building, tenant engagement, and visitor retention.
Malls lose impact when spaces feel generic and navigation is confusing, resulting in missed opportunities for brand building, tenant engagement, and visitor retention.
The Answer:
Experiential mall branding blends sensory design, clear wayfinding, and storytelling zones to create destinations that visitors explore more, stay longer, and return to often.
Today’s most successful malls are more than shopping venues. They are cultural, leisure, and lifestyle hubs.
Forward-thinking developers partner with design agencies to turn malls into branded destinations where every element, from entrances to corridors, reflects identity, purpose, and community.
This goes beyond logos and signage. From sensory cues and dynamic wayfinding systems to storytelling zones and Instagrammable features, malls can be curated to guide flow, extend dwell time, and create memorable, shareable experiences.
Discover how leading operators integrate placemaking principles, experiential branding, and intuitive navigation to deliver cohesive environments that visitors don’t just pass through—but explore, feel, and return to. Property developers, asset managers, leasing teams, and marketing directors partner with CampbellRigg to transform malls into high-performing lifestyle destinations.
Forward-thinking developers partner with design agencies to turn malls into branded destinations where every element, from entrances to corridors, reflects identity, purpose, and community.
This goes beyond logos and signage. From sensory cues and dynamic wayfinding systems to storytelling zones and Instagrammable features, malls can be curated to guide flow, extend dwell time, and create memorable, shareable experiences.
Discover how leading operators integrate placemaking principles, experiential branding, and intuitive navigation to deliver cohesive environments that visitors don’t just pass through—but explore, feel, and return to. Property developers, asset managers, leasing teams, and marketing directors partner with CampbellRigg to transform malls into high-performing lifestyle destinations.
Our Four-Step Process:
1. Book a consultation call for free.
2. Co-create a bespoke brief.
3. We execute the creative work fast.
4. You see sales, brand loyalty and market share uplift.
“The better the Port City shopping center brand is understood,
the more it will be loved.”
“We have created something that we hope reflects the spirit of our time.”
Beata Matisek – Director of Development, Continuum
Up to 40% better visitor navigation satisfaction in post-implementation surveys
due to simplified and branded signage.
Add 25% social media engagement growth from branded storytelling zones
and shareable architectural features.
"Schedule a consultation today and Get a free quote."
Cost-Effective Excellence
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
Our pricing structure is highly competitive, offering exceptional
value without compromising on quality or creativity.
Engaging Mall Experiences
We design immersive, branded environments that transform shopping trips into memorable experiences, enhancing engagement without compromising style or functionality.
We design immersive, branded environments that transform shopping trips into memorable experiences, enhancing engagement without compromising style or functionality.
Rapid Implementation
From concept to grand opening, our agile team ensures your mall experience project is executed on schedule, on budget, and to the highest design standards.
From concept to grand opening, our agile team ensures your mall experience project is executed on schedule, on budget, and to the highest design standards.
Multidisciplinary Expertise
Our team combines retail strategists, wayfinding experts, architects, interior designers, and visual storytellers to create seamless, end-to-end mall experiences.
Our team combines retail strategists, wayfinding experts, architects, interior designers, and visual storytellers to create seamless, end-to-end mall experiences.
Global Reach, Local Insight
With projects across Europe, the Middle East, and Asia, we blend international best practice with deep understanding of local shopper behaviors and preferences.
With projects across Europe, the Middle East, and Asia, we blend international best practice with deep understanding of local shopper behaviors and preferences.
Scalable Project Delivery
Whether a flagship city centre mall or an out-of-town retail destination, we manage
and deliver projects of all sizes efficiently and effectively.
Whether a flagship city centre mall or an out-of-town retail destination, we manage
and deliver projects of all sizes efficiently and effectively.
Proven Track Record
From lifestyle malls to mixed-use retail hubs, our wayfinding and branding solutions increase footfall, dwell time, and shopper satisfaction, delivering measurable commercial results.
From lifestyle malls to mixed-use retail hubs, our wayfinding and branding solutions increase footfall, dwell time, and shopper satisfaction, delivering measurable commercial results.
Full-Service Creative Agency
From brand strategy and signage design to interior planning and rollout, we provide an integrated service tailored to your mall’s commercial and experiential goals.
From brand strategy and signage design to interior planning and rollout, we provide an integrated service tailored to your mall’s commercial and experiential goals.
