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Optimizing shopping mall design, planning and branding strategies.

Optimizing shopping mall design, planning and branding strategies

The mall has 20 million visitors annually!

Marmara Forum shopping centre is one of Turkey’s largest malls, featuring 300 national and international brands and attracting nearly 20 million visitors annually. Opened in 2009, this award-winning mall is located in the Bakirköy district and spans 135,000 square meters of leased area.

In response to a brief from Multi Corporation, a leading pan-European service platform for retail real estate managing around 80 assets across Europe, we are providing design solutions for a phased refurbishment of the mall. Multi offers comprehensive shopping centre redevelopment, refurbishment, marketing, and legal services.

Our scheme includes new entrance signage treatments on the façade, covered walkways, and internal and external navigation systems for the mall.

Our directional signage uses icons and a clear visual language to efficiently guide visitors, referencing major stores and landmarks to help with orientation. We also provided interactive directories via digital kiosks with touch-screen maps and store locators, integrated with mobile apps for enhanced navigation and real-time updates.

Accessibility is a priority, featuring braille and tactile signs for visually impaired visitors, as well as audio directions available through mobile apps and kiosks. For external signage, we emphasize visibility and impact by positioning signs for easy viewing from roads and parking areas, using large formats that are legible from a distance.

Marmara Forum Istanbul internal digital signage

Marmara Forum shopping mall navigation system

Marmara Forum shopping mall digital wall

Marmara Forum shopping mall digital wall

Marmara Forum shopping mall way finding totems

Marmara Forum shopping mall navigation signage and icons

Marmara Forum shopping mall high level navigation system

Marmara Forum way finding totem signage

Marmara Forum shopping mall navigation system

Marmara external covered walk way

Marmara Forum shopping mall external car park navigation