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What is the future of Fashion and Grocery Retail? These are our predictions for 2020.

 

What is the future of Fashion and Grocery Retail? These are our predictions for 2020 Bonobos

Phygital versus pure-play

As another year comes to a close, the Retail Design team at Campbell Rigg reflects on the trends that have shaped the fashion and grocery sectors, while setting the stage for what’s to come in the next decade.
This year saw the grocery industry tackling some of its biggest challenges, from evolving shopper behaviour to the profitability of e-commerce.
Fashion Trends
One notable trend has been the expansion of physical stores by digital-only brands. While companies like Bonobos and Fashion Nova began online, many digital brands are now reaching out to us for help in launching brick-and-mortar retail outlets.
Retailers are exploring new ways to engage customers by focusing on three key areas: information, convenience, and entertainment. Creating a sense of community has also become a key differentiator, allowing brands to strengthen customer relationships, driving both sales and loyalty.
Fashion and food are merging into a single experience, with the rise of "style cafes" within fashion stores. Fashion brands are either incorporating cafes into their retail spaces or creating co-branded environments where consumers can shop for clothes while enjoying food and drinks. This experiential shopping journey allows customers to slow down and fully appreciate the products, enhancing the likelihood of purchase.
Grocery Trends
Grocery stores are becoming destinations in themselves. In more affluent areas, customers can relax at in-store bars while associates do their shopping for them. Meanwhile, other retailers are scaling down their stores to reduce costs and cater to quick, convenience-focused trips.
Other notable trends include the rise of alcohol delivery, the expansion of grocery pickup services, and the growing popularity of in-store meal kits.
The “Experience Economy” is no longer a trend, but a basic requirement for retail stores of the future.
Like fashion and tech, the food industry has introduced its own terminology to describe market shifts. One such term is "grocerant"—a blend of "grocery" and "restaurant." While the term has been around for a few years, it has recently become mainstream. A grocerant refers to a grocery store that sells freshly prepared meals, which can be eaten on-site or taken home.
The blending of grocery and restaurant models is now commonplace, with supermarkets offering freshly prepared, ready-to-eat meals. These spaces not only serve as meal solutions but also as social hubs, where customers can enjoy a meal with friends. Additionally, grocerants often offer regional, high-quality ethnic food, further driving foot traffic, convenience, entertainment, and brand loyalty—a win-win for retailers.
Our process of renewal allows us to continually benchmark and analyse the best retail trends across industries globally. Please take a moment to explore the additional news items linked to this page.
Feel free to contact us to discuss your retail brand, store design, or digital and social media strategies.

What is the future of Fashion and Grocery Retail? These are our predictions for 2020 Fuego

What is the future of Fashion and Grocery Retail? These are our predictions for 2020

What is the future of Fashion and Grocery Retail? These are our predictions for 2020 “grocerant,” a word combining “grocer” and “restaurant.”