News and Views
Customer centricity is the key to success, from product search and inspiration to presentation and service.
Bloggers and Vloggers
Consumers are increasingly embracing sustainable living, influencing everything from their wardrobe choices to how they shop. In response, fashion retailers are adopting a holistic approach to sustainability—not only focusing on eco-friendly clothing but also transforming the stores themselves to be more environmentally conscious. The growing environmental awareness is prompting retailers to scrutinise their entire operations, with their physical stores being no exception.
At the same time, consumers are seeking more personalised and meaningful shopping experiences, both online and on the high street. Influencers, particularly Bloggers and Vloggers, have gained significant power in shaping purchasing decisions and have become key ambassadors for brands. This trend presents a unique opportunity for traditional retailers to leverage their physical stores as platforms for these influencers or, alternatively, to evolve into influencers themselves. Fashion Nova, backed by celebrities like Cardi B and Blac Chyna with massive Instagram followings, exemplifies the growing symbiosis between brands and social media personalities.
In today's fashion retail landscape, web stores must evolve beyond mere functionality. Shoppers expect more than just a transactional experience. Nearly all major online fashion retailers now incorporate "shop-the-look" features to inspire customers—an important step in the right direction. The focus has shifted toward creating a holistic, customer-centric shopping journey, from product discovery to presentation and service. Through our analysis of global online fashion stores, Campbell Rigg has identified several key design trends:
Online shops are becoming more distinctive
Selections are increasingly personalised
Online stores are enhancing consultation services
Product presentation is improving
Customisation of products is on the rise
Omni-channel retail is being fine-tuned and optimised
Fashion brands are deepening their integration with social media
Selections are increasingly personalised
Online stores are enhancing consultation services
Product presentation is improving
Customisation of products is on the rise
Omni-channel retail is being fine-tuned and optimised
Fashion brands are deepening their integration with social media
Recently we have seen a shift from experiential retail toward leveraging technology’s transformative power. More retailers are embracing this path, exploring how their physical presence can complement and enhance their online offerings. This shift is leading to the creation of store designs that engage customers in a meaningful and enjoyable way.
Looking ahead, we anticipate a clear divide between convenience-focused retail and quality of experience. Retailers will continue to create experiential environments where shopping is more than just a transaction - a trend that has steadily grown as global spending rises. Research shows that crafting memorable shopping experiences has become a new form of currency, driving shareable moments and encouraging social media engagement. Brands have embraced "retailtainment," incorporating design elements meant to be photographed and shared, from bold interior architecture and trendy colour schemes to selfie spots, pop-up stores, and VR experiences.
In the future, the "Experience Economy" may well become a foundational element of all retail stores.
At Campbell Rigg, our internal renewal process enables us to continually benchmark and report on the best-in-class retail trends across various global sectors. The images in this article were sourced from the web. Please take a moment to review other news items linked to this page.
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