Boyner, the fashion and department store retailer has 139 stores in 37 provinces in Turkey, with 6 different retailing concepts - Boyner department stores, Boyner Sports, YKM Sport concept stores, Outlet Stores and YKM Stores.
In a consumer market driven by Millennials and other cluster groups, it is crucial that retailers not only produce and supply products popular with the generation/s they target but to also design retail stores with this consumer audience in mind.
Whilst the stereotype of Millennials is that they only shop online, they do shop in stores and often use their I-phone or Android device to compare prices.
Contrary to popular belief, Millennials and sister cluster groups are brand loyal.
Designing a Millennial-friendly store, an online site and social media platforms are one of many paths to gain brand loyalty.
Boyner sources many domestic and international brands for its customers, in a variety of categories ranging from women's, men's, kid's, baby, teens' active sportswear, shoes and accessories, to cosmetics and home decor products.
When the CEO and MD of Boyner invited us to design a children's wear fashion store concept, we set about creating a retail store brand environment for their Kid's wear, fashion apparel and shoe range. Please see the images in this article.
Our internal process of design renewal allows us to continually benchmark and publish the best in class fashion retail store design trends in many market sectors across the globe. Please take a moment to review the "projects - fashion" section of this website and other news items linked to this page. Why not call us and talk about your retail brands "or" store design renewal programme, digital and social media requirements.