Tele2 Retail Telecom Technology Store Design & Branding
We build brands designed to transform markets.
Innovative. Relevant. Memorable
We develop engaging and immersive retail environments that redefine how customers interact with your telecoms brand.
CampbellRigg partnered with Tele2, one of Europe’s leading telecom operators, to develop a powerful retail brand strategy and store design concept that strengthens customer engagement, enhances brand perception and drives commercial growth across its retail network.
We help business leaders discover and define a brand
narrative that will inspire consumers.Tele2 is a Russian telecoms brand and
technology retail chain, aimed at mobile telephone gadget
enthusiasts and is one example of a brand
that inspires consumer loyalty.
Our objective was to transform Tele2’s retail stores into compelling brand destinations that connect emotionally with customers while improving operational efficiency and sales performance.
The in-store experience serves as a crucial touchpoint in fostering the telecom operator-to-consumer relationship. Our collaboration prioritises not only customer acquisition but also building long-term brand loyalty through every stage of the technology lifecycle. This approach is supported by accessory sales, ongoing customer service, and technical support.
Retail Brand Strategy: Creating a Distinctive Telecom Experience
We worked closely with Tele2’s leadership team to define a clear and differentiated retail brand positioning.
Our strategy focused on:
• Creating a strong and consistent brand identity across all stores
• Improving customer journey clarity and engagement
• Enhancing product presentation and discoverability
• Aligning store design with commercial objectives
Working with the Marketing team
of Tele2, we rebranded the store interiors and created a communications
suite for application to their retail stores.
Our objective was to transform Tele2’s retail stores into compelling brand destinations that connect emotionally with customers while improving operational efficiency and sales performance.
Key features included:
• Bold colour palette and graphic system
• Clear and intuitive customer navigation
• Flexible merchandising systems
• Integrated digital and physical touchpoints
Store Design Concept: Enhancing Engagement and Maximising Sales
Telecom retail design, often defined by compact store formats, plays a critical role in attracting customers and driving commercial performance. Tele2 identified three priority formats for rollout: flagship stores (150–200 sqm), standard stores (50–70 sqm), and shopping mall kiosks.
Given the limited footprints and high product density typical of telecom environments, each format was carefully optimised to improve product visibility, streamline customer flow and maximise sales efficiency per square metre.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship urban telecoms, technolgy and convenience formats, we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
