Currys Technology Retail Branding & Store Design
We build technology brands designed to transform markets.
Informative. Brand. Trust.
Developing a brand identity and POS communications for the leading technology, electronics, and homewares retailer in the UK.
CampbellRigg partnered with Currys PC World, a leading technology and electronics retailer, to deliver a strategic retail branding, store design and customer experience transformation that strengthens brand perception, increases shopper engagement and drives measurable commercial performance across its technology retail estate.
Currys PC World: Merging the brand identities of two electrical technology store retail brands.
The new identity needed to widen consumer appeal, differentiate the combined offering of the two businesses from the competition and carry across all communications through the line.
Multiple store locations, United Kingdom.
Our approach combined brand narrative development, store environment optimisation and immersive visual design to elevate Currys PC World’s retail spaces into dynamic technology destinations.
The Retail Challenge
Currys PC World faced significant challenges across its electronics retail environments, prompting management to reassess the brand identity and in-store experience.
Several key issues were identified:
• Lack of a unified brand identity and consistent store experience
• Limited visibility and impact of the brand on store fascias
• Inconsistent customer flow and navigation within store layouts
• A colour palette that failed to convey a strong technology association
• Fragmented visual communication systems across different store formats
• Logos that did not integrate effectively within the dual-brand store environment
These factors reduced brand clarity, weakened customer engagement, and limited the overall commercial effectiveness of the retail estate.What the client wanted.
In a competitive market where consumers expect both clarity and innovation, Currys PC World required a cohesive brand and retail design solution that reflects its leadership in technology retail.
We worked with Currys leaders to refine their brand story, focusing on clarity, relevance and consumer resonance. This narrative guided every aspect of store experience design.
Visual Identity & Graphic Systems
A flexible retail visual system was developed to create consistency and enhance product visibility:
• Unified signage and iconography
• Standardised colour palettes and typography
• On-brand promotional graphics for seasonal and category campaigns
These systems improved shopper clarity and strengthened brand recognition across store formats.
Store Environment & Experience Design
Store interiors were redesigned to improve flow, discovery and engagement:
1. Curated product zones with intuitive wayfinding
2. Integrated digital interfaces to support exploration
3. Adaptive lighting to highlight featured technology ranges
4. Flexible merchandising systems for future updates
Each element was crafted to create a cohesive, visually engaging experience that reflects Currys PC World’s technology expertise.
Retail spaces that blend aesthetic clarity with functional flow and enhanced shopper interaction.
Impact & Commercial Value
Our solutions enabled Currys PC World to:
• Strengthen overall brand perception
• Increase shopper engagement and dwell time
• Improve product discoverability
• Support commercial growth through enhanced retail experience
The result is a technology retail environment that resonates with customers and supports long-term performance improvement.
From entrance to product discovery and final purchase, every touchpoint was designed to enable intuitive navigation and drive commercial performance.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From technology accessories branding and store design we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
