Zenit Bank Retail Branch Design & Branding
We build bank branches designed to transform markets.
Relevant. Visionary. Innovative.
Designing contemporary retail bank branches, including brand identity and marketing communication suites, for a leading financial retailer in Russia.
CampbellRigg partnered with Zenit Bank to design a next-generation retail banking environment that elevates brand perception and customer engagement in an increasingly competitive financial market. This project combined brand identity, contemporary interior design and strategic visual communications to create a flagship branch experience that reflects Zenit’s ambition, reliability and forward-looking ethos.
Zenit management reassesses branch foot-print
functions and how they will plan and
run their branch network.
Flagship branch location: Komendantsky Prospekt, St. Petersburg
Where past and future meet
Stipulated in the creative brief was a requirement for very contemporary styling to the interior design of the branch environment more akin to an Art Gallery installation. The hope is to set a new trend in the Russian financial retail market.
“We know, from our experience and research, that a cookie cutter customer approach no longer works in today’s 24/7 global and digital-first environment. This also applies to physical or geographical communities. Each community has its own unique needs and preferences, which is why our branch of the future strategy is all about continuing to deliver hyper localised experiences tailored to the needs of each individual community,” said Campbell Rigg.
Tasked with developing a new identity and branch environment concept to take Zenit to the next stage. Our management teams had several key objectives beyond the purely functional design that were integral to the success of the project. The consistency of implementing the brand identity had been an issue for the client in the past.
We created a contemporary open plan environment for customers to engage with Zenit colleagues and the brand platform, whilst maintaining a business-like tone.
The scope of work for the branch network integrated
brand identity creation with interior and exterior design, spatial planning,
merchandising systems, and a unified graphic
communications framework.
Repositioning Zenit for the Future of Banking
Zenit Bank sought to redefine its retail branch experience to reflect a more contemporary, lifestyle-focused banking model that resonates with modern consumers and creative communities. Traditional transaction-driven environments were no longer sufficient, the bank needed a branch that communicated trust, quality and relevance while encouraging deeper financial conversations.
We began by defining a strategic positioning and visual identity framework that suited Zenit’s category and growth ambitions. This foundation informed every aspect of the branch experience, from spatial planning to material selection and communications hierarchy.
Key elements of our approach included:
• Visionary Brand Identity
A new visual language that reinforces credibility and future-focused positioning, aligned with Zenit’s governance and shareholder backing.
• Contemporary Interior Design
Open, barrier-free spatial planning that fosters human interaction and breaks with traditional bank layouts. The design, inspired by art gallery aesthetics, uses graphic panels, indirect lighting and premium materials to elevate atmosphere and customer comfort.
• Unified Communications Framework
A consistent suite of interior and exterior graphics and messaging that guides customers intuitively while reinforcing brand cues across touchpoints.
"World Class! Campbell Rigg has taken contemporary bank design to new heights."
Alexey Kudryavtsev, Marketing Director Zenit
Solution Highlights: A Branch Designed for People, Not Transactions. CampbellRigg’s design delivered;
1. Open, welcoming environments that encourage dialogue and exploration
2. Contemporary aesthetics that support the bank’s move into a premium retail category
3. Flexible spatial configurations to support advisory, digital and self-service touchpoints
4. Visual storytelling layers that reassure customers of Zenit’s reliability and forward vision
Why This Matters For The Future of Retail Banking Design: Today’s customers expect spaces that feel relevant, intuitive and aligned with their lifestyle needs. Banks that adopt contemporary design principles with bold brand messaging not only elevate customer experience but also deepen emotional engagement and brand loyalty. CampbellRigg’s work with Zenit Bank demonstrates how strategic design and identity can create environments that are both functional and inspirational, supporting long-term customer relationships.
"This has set a new retail benchmark for contemporary
interior design for branch networks."Alexey Kudryavtsev, Marketing Director Zenit
Explore More Transformative Work:
CampbellRigg helps financial institutions around the world design future-ready retail banking environments that connect brand strategy with powerful customer experiences.
