HSBC Retail Bank Branch Design & Marketing
We build bank brands designed to transform markets.
Innovative. Relevant. Trustworthy.
Introducing new customer-focused media advertising and branch interior design concepts for a UK retail bank, challenging competitors.
HSBC Retail Bank Design & Branding, Transforming Customer Experience:
At CampbellRigg, we partner with leading financial institutions to shape retail banking environments that are customer-centric, strategically differentiated and commercially effective.
In our work for HSBC’s UK retail network, we focused on strengthening the branch experience through design, brand communication and spatial strategy.
An HSBC branch audit.
Rethinking brand communications, retail interior
design concepts with ideas for optimizing
the bank's future brand
environment position.When auditing and re-engineering a branch network,
we look at how to create a sustainable base going forward.
We examine sales process, technology, security, brand
environment, digital marketing, ambience interior
design and accessibility.
Visual Identity & Messaging That Amplifies Trust:
We developed concept visuals and brand messages that reinforce HSBC’s core values, from ambition without boundaries to prudent financial strength. These visuals were designed for both in-branch media and external advertising to create consistent, high-impact customer touchpoints.
Strategic Outcomes for HSBC Retail Banking.
Our design and communications concepts were created to:
1. Enhance perceived brand trust and clarity across all customer journeys.
2. Improve customer flow and service efficiency within branch spaces.
3. Support strategic sales goals by prioritising brand-led service zones.
4. Strengthen cross-channel experience between digital and physical interactions.
Our Strategic Aim, Balance, Clarity & Commercial Impact.
HSBC’s market position as “the world’s leading local bank” requires branch environments that reflect global strength and local relevance while making everyday banking intuitive and memorable for customers.
We were commissioned to rethink HSBC’s branch interiors and external communications with measurable outcomes in mind.
What We Did: Branch Audit & Concept Blueprint
We began with an in-depth branch experience audit, evaluating how customers interact with the space, technology and communications. Our strategic review focused on:
Technology integration: Ensuring self-service and digital touchpoints are seamless and customer-friendly.
Wayfinding & zoning: Clear circulation and signage that reduce friction and guide customers to relevant services quickly.
Ready to Elevate Your Financial Brand?
CampbellRigg helps banks and financial institutions translate strategic brand ambitions into tangible customer experiences, from branch format design to immersive communications.
Connect with us to see how strategic design can elevate your customer experience and drive measurable performance.
