The VTB24 marketing executive wanted
the design and branding of their "Privilege Card"
to symbolise higher financial status and
special banking Services.The sub-brand seeks to strengthen VTB24's position
in the VIP segment and the SME sector, where the Bank
offers a private banking programme called
"Privilege" for high-net-worth
customers in Russia.
Location - Moscow, Russia.
Building the VIP segment
VTB24 is one of the largest Russian banks that have managed to gain leadership in retail financial services over a short period of time and branding has been key to that success. It was established by VTB Bank to place a closer focus on the interests of individuals and small companies. With over 500 branches and sub-offices in 69 regions of the country, it offers a full range of services. We strengthened its position in the VIP segment, and now the Bank offers a private banking programme for high net worth customers called “Privilege”.
