The power of Pinduoduo e-commerce App.

Serial entrepreneur Colin Huang Zheng, founder and CEO of the social commerce company Pinduoduo, acknowledged that counterfeit goods remain an ongoing challenge in China, even as the country’s online retail market continues to grow. In a recent video interview with Tencent News, Huang credited Alibaba Group’s efforts in combating counterfeit products, stating that their work has provided valuable insights for other companies, including Pinduoduo, on how to address this issue.

Founded in 2015 and based in Shanghai, Pinduoduo has quickly become China’s third-largest e-commerce platform, following Alibaba and JD.com. The company's rise is attributed to its success in leveraging China's unique Social+ business model, which has helped attract over three million active buyers and more than one million merchants to its platform.

Pinduoduo, which means “buy more together” in Chinese, operates as a mobile app and as a mini-program on Tencent Holdings' WeChat, the country’s largest social networking platform with over one billion users. The platform incentivizes group purchasing by offering significant discounts when users and their WeChat friends purchase items together.

Chinese internet companies like Pinduoduo are increasingly integrating social networking features to drive higher user engagement, as highlighted in the China Internet Report. This report is co-authored by the South China Morning Post, its tech news site Abacus, and the San Francisco-based venture capital firm 500 Startups.

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