Comet Technology Retail Store Design & POSM
We build retail brands designed to transform markets.
Informative. Brand. Trust.
Award-winning interior shop design for Comet Electrical Retail, featuring new store concepts and in-store technological innovations.
Comet partnered with CampbellRigg to deliver a strategic transformation of its retail branding, store design and customer experience. The project strengthened brand identity, improved in-store navigation and clarity, and enhanced commercial performance across multiple store formats.
Technology and Electrical Edge-of-Town Superstore retail branding and interior design for Comet.
Comet was the second largest electrical retailer in the UK,
for whom we delivered a store environment which
had warmth, accessibility and impact.
Multiple store locations, United Kingdom.
To compete in a crowded electronics retail market, Comet required a comprehensive store design and branding solution that delivered clarity, consistency and an engaging shopping experience.
Our joint aim was to reposition Comet Superstores as a compelling technology destination, blending cohesive brand strategy with immersive retail environments that resonate with tech‑savvy consumers and enhance the overall shopping journey.
Service and consultation zones were brought to the forefront with warmer, more positive graphic treatments and colour schemes, making them easily identifiable throughout the store.
Store Environment & Graphic Systems
A flexible retail visual system was developed to improve brand recognition and product visibility of:
• Store Environment & Experience Design
• Standardised colour palette and typography
• Consistent graphics for promotional and category campaigns
These design systems strengthened brand coherence across all Comet store formats.
Store interiors were redesigned to improve customer flow, product discovery and engagement:
• Curated technology product zones with intuitive navigation
• Integrated digital touchpoints to support exploration
• Adaptive lighting solutions to highlight key technology ranges
• Flexible merchandising systems for future updates
Each design element was crafted to deliver a cohesive, engaging environment that reflects Comet’s technology focus.
We redesigned the central areas of the store to cater to the growing demand for personal and portable technology, creating zones to inspire and improve customer navigation.
Comet's goal was to become the go-to destination for home electronics, providing a pressure-free environment where customers could receive expert advice. Convergent technologies, combining computers, home entertainment, and kitchen appliances, challenged us to rethink how to display and communicate product comparisons, their uses, and benefits.
We focused on in-store point-of-purchase information as a key driver in influencing final purchasing decisions. This approach ensured that Comet's customers were equipped with the knowledge they needed right at the moment of decision.
Our Proven Process:
1. Consultation - Free strategic call to assess goals
2. Bespoke Briefing - Co-create a tailored plan
3. Fast Execution - Deliver creative work efficiently
4. Commercial Growth - See uplift in sales, loyalty, and brand performance
Partner with CampbellRigg to Transform Your Store.
Book a complimentary consultation with CampbellRigg’s retail branding and design specialists and unlock more value from every square metre.
Smart Value, Outstanding Quality:
Our fees are structured to be competitive while delivering exceptional impact, creativity and design excellence.
Fast, Focused Delivery:
From strategy through rollout, our agile team works efficiently to deliver high-quality outcomes on schedule.
Cross-Disciplinary Expertise:
Brand strategists, architects, interior designers and graphic designers collaborate seamlessly to shape cohesive, end-to-end retail brand environments.
International Perspective, Local Relevance:
We combine global project experience across Europe, the Middle East and Asia with deep sensitivity to local market dynamics.
Flexible, Scalable Implementation:
From flagship to urban convenience technology store design and accessories branding we deliver projects of every scale with precision and efficiency.
Results That Speak:
We transform store networks from transactional spaces into engaging brand destinations that strengthen relationships, enrich experiences and drive measurable commercial growth.
Integrated Creative Partnership:
From brand repositioning and campaigns to spatial design and rollout, we offer a fully integrated service aligned to your commercial ambitions.
